7 Ways to Leverage Video for Your Corporate Communications
There was a time when the Information Systems and Global Solutions (IS&GS) team at Lockheed Martin had a list of communication challenges they needed to address: convey unified messages, deliver training, build stronger teams, boost efficiency and facilitate personal executive-employee communication.
Side note: The personal communication is between thousands of Lockheed Martin’s employees who live all over the world and execs that are making a concerted effort to reduce their travel.
Sound familiar? You might be targeting a smaller audience, but the challenges are universal.
Lockheed Martin solved the complicated communication logistics with an efficient enterprise video engine based on Mediasite. They branded their program MultiVision, and began delivering live and on-demand webcasts to their employees and customers worldwide. They now produce more than 400 webcasts a year and have learned a thing or two along the way.
Tom Aquilone from Lockheed Martin is ready to outline seven use-cases for using video in the enterprise and share his secrets for fail-proof webcasting in corporate communications. From executive addresses to compliance, ethics and diversity training, Tom will illustrate that every successful video message has a few things in common, including how:
- The best video communications, whether delivered from boardrooms or auditoriums, start with solid technical planning
- Unified messaging has an immense impact on employee interaction and engagement
- You’ll increase your reach and relevance while saving time and money
- Using video for training boosts efficiency and quality of training, no matter when or where it’s viewed