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7 Ways to Leverage Video for Your Corporate Communications

7 Ways to Leverage Video for Your Corporate Communications

On Demand

There was a time when the Information Systems and Global Solutions (IS&GS) team at Lockheed Martin had a list of communication challenges they needed to address: convey unified messages, deliver training, build stronger teams, boost efficiency and facilitate personal executive-employee communication.

Side note: The personal communication is between thousands of Lockheed Martin’s employees who live all over the world and execs that are making a concerted effort to reduce their travel.

Sound familiar? You might be targeting a smaller audience, but the challenges are universal.

Lockheed Martin solved the complicated communication logistics with an efficient enterprise video engine based on Mediasite. They branded their program MultiVision, and began delivering live and on-demand webcasts to their employees and customers worldwide. They now produce more than 400 webcasts a year and have learned a thing or two along the way.

Tom Aquilone from Lockheed Martin is ready to outline seven use-cases for using video in the enterprise and share his secrets for fail-proof webcasting in corporate communications. From executive addresses to compliance, ethics and diversity training, Tom will illustrate that every successful video message has a few things in common, including how:

  • The best video communications, whether delivered from boardrooms or auditoriums, start with solid technical planning
  • Unified messaging has an immense impact on employee interaction and engagement
  • You’ll increase your reach and relevance while saving time and money
  • Using video for training boosts efficiency and quality of training, no matter when or where it’s viewed
Tom Aquilone
Presented By:
Tom Aquilone
Tom Aquilone is a video communications expert with more than 35 years of experience. In his current role as Director of Technology at the Lerro Corporation he leads development, deployment, training and implementation of advanced AV, video and communication technologies. During his more than 19 years at Lockheed Martin Tom’s team originated thousands of webcasts to millions of participants; he co-founded the Multimedia Communication & Collaboration Working Group, aligning the company’s AV and communications technology. Tom also spent 19 years producing and directing continuing medical education and higher education videos. Tom holds a cum laude baccalaureate degree from the Temple University, School of Communications and Theater, College of Radio, Television and Film, is an active member of the Society of Motion Picture and Television Engineers (SMPTE), the Media Communications Association International (MCA-I) and the International Communications Industries Association (ICIA), and has served on the Mediasite Community Steering Committee. Tom has presented at the Lockheed Martin Creative Media Summit, Streaming Media East, and Unleash.
Sean Brown
Moderated By:
Sean Brown
Sean Brown, Senior Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean has 23 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.
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