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How to Choose the Right Video Platform to Maximize Customer and Employee Engagement

How to Choose the Right Video Platform to Maximize Customer and Employee Engagement

It’s common for organizations to separate corporate and marketing video strategies – even going so far as deploying different technologies from one department to the other. While one side of the house is busy producing video for employees; the other is producing video targeted at customers.

But cutting edge organizations are rethinking that cumbersome, siloed workflow, and getting lean and nimble with their enterprise-wide video strategies. And leading video platform providers are seizing the opportunity to provide them with a single, automated solution for internal and external video creation and publishing.

Join this live webinar featuring guest Forrester analyst Phil Karcher to learn:

  • Findings from the latest Forrester Wave evaluation of enterprise video and webcasting platforms, and how leading solutions address corporate communications and training video needs.
  • The value of a joint customer/employee video strategy in capturing the culture and personality of your organization for external communications, and in aligning your internal brand with you external brand.
  • How leading organizations support comprehensive video publishing needs and create organic video capture and creation environments.

 

Phil Karcher
Presented By:
Phil Karcher
Phil Karcher serves CIOs with research on social business & collaboration, video, office productivity, and technology's role in the workforce experience. Phil is also a key contributor to Forrester's Workforce Technology Needs Assessments -- a survey-based methodology to help IT professionals save money and improve workforce technology use. Prior to his current role as an analyst, Phil was a researcher on Forrester's Content & Collaboration team and a senior research associate on the Sourcing & Vendor Management team. In those roles, he interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements.
Sean Brown
Moderated By:
Sean Brown
Sean Brown, Senior Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean has 23 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.
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Please register below to access How to Choose the Right Video Platform to Maximize Customer and Employee Engagement.