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The Cure for Common Corporate Video

The Cure for Common Corporate Video

On Demand

Could your executive communications and training use a little more pep? Are the customers you’re trying to reach bored by your approach? Does your ho-hum corporate holiday greeting go straight into the recycling bin?

If you answered yes to any of these questions, fear not. The marketing and communications team at Alliance Benefit Group is here to show you how to inject some life into your corporate video strategy.

Not long ago they were faced with a rapidly-growing customer base, an expectation of high-touch, red-carpet style customer service, and the need to convey complicated investment topics in an ever changing regulatory landscape. They knew they had to say goodbye to traditional communication tactics and get creative.

The solution? Video. Short, informative – and in many cases even fun – video.

Join Abby Murray and Mariah Lynne for a lively webinar as they share how to create:

  • Modules that lead customers to the resources they’re looking for
  • Prospect campaigns
  • Personalized executive messages, and
  • Fun employee profiles – all with video
Abby Murray
Presented By:
Abby Murray
Abby Murray is co-founder of The Marketing Plant (TMP), a boutique full-service agency established in rural Minnesota, providing small- to mid-size companies a full suite of marketing services across print, web and video. In addition, TMP is launching The Outlet this Spring - a collaborative work environment designed to encourage and support local entrepreneurship and small business growth. Abby graduated from the W.P. Carey School of Business at Arizona State University with a B.S. in Marketing and a complimenting design education from ASU’s Herberger Institute for Design and the Arts. She has 10 years of corporate marketing and design experience, and 5 years of experience with Mediasite. For more about Abby, please visit themarketingplant.com/cofounders.
Mariah Lynne
Presented By:
Mariah Lynne

Mariah Lynne is co-founder of The Marketing Plant (TMP), a boutique full-service agency established in rural Minnesota, providing small- to mid-size companies a full suite of marketing services across print, web and video. In addition, TMP is launching The Outlet this Spring - a collaborative work environment designed to encourage and support local entrepreneurship and small business growth.

Mariah graduated from Minnesota State University, Mankato with a B.S. in Marketing and several business minors. She has over 10 years of marketing experience and has earned both Series 7 & Series 66 securities licenses.

Prior to founding The Marketing Plant, Mariah served as Vice President of Client Relations for Alliance Benefit Group Financial Services, Corp. (ABGFS), a nationally awarded employee benefit consulting firm.  For more about Mariah, please visit www.themarketingplant.com/cofounders.

Sean Brown
Moderated By:
Sean Brown
Sean Brown, Senior Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean has 23 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.
Register
Please register below to access The Cure for Common Corporate Video.