The Cure for Common Corporate Video
Could your executive communications and training use a little more pep? Are the customers you’re trying to reach bored by your approach? Does your ho-hum corporate holiday greeting go straight into the recycling bin?
If you answered yes to any of these questions, fear not. The marketing and communications team at Alliance Benefit Group is here to show you how to inject some life into your corporate video strategy.
Not long ago they were faced with a rapidly-growing customer base, an expectation of high-touch, red-carpet style customer service, and the need to convey complicated investment topics in an ever changing regulatory landscape. They knew they had to say goodbye to traditional communication tactics and get creative.
The solution? Video. Short, informative – and in many cases even fun – video.
Join Abby Murray and Mariah Lynne for a lively webinar as they share how to create:
- Modules that lead customers to the resources they’re looking for
- Prospect campaigns
- Personalized executive messages, and
- Fun employee profiles – all with video
Mariah Lynne is co-founder of The Marketing Plant (TMP), a boutique full-service agency established in rural Minnesota, providing small- to mid-size companies a full suite of marketing services across print, web and video. In addition, TMP is launching The Outlet this Spring - a collaborative work environment designed to encourage and support local entrepreneurship and small business growth.
Mariah graduated from Minnesota State University, Mankato with a B.S. in Marketing and several business minors. She has over 10 years of marketing experience and has earned both Series 7 & Series 66 securities licenses.
Prior to founding The Marketing Plant, Mariah served as Vice President of Client Relations for Alliance Benefit Group Financial Services, Corp. (ABGFS), a nationally awarded employee benefit consulting firm. For more about Mariah, please visit www.themarketingplant.com/cofounders.