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Digital Strategies to Double Your Conference Attendance

Digital Strategies to Double Your Conference Attendance

While meeting and event planners are constantly challenged with how to make their hybrid-conference better, the event pros behind ChannelCon and Interactive Meeting Technology believe they have cracked that code with their annual conference.

In this webinar we’ll share how they built an award-winning conference and doubled their online attendance in just one year; and walk through the engagement- and technology-strategies they used to do it. Our pros will arm you with proven tactics that you can employ when planning your next event to grab your audience’s attention and boost attendance, including how to:

  • Create a content strategy that pulls your viewers in and keeps them watching, even through breaks
  • Add engagement opportunities that link online and on-site audiences
  • Leverage viewership data to design more opportunities to engage the audience
  • Maximize technology, especially live-streaming, to seamlessly make it all happen
Michael Sutton
Presented By:
Michael Sutton

Michael Sutton is the AV Specialist for the Events and Education team at CompTIA, the IT Industry Trade Association that guides and grows the global IT industry by helping grow IT businesses and careers.  With CompTIA since 2008, Michael has managed the technical and operational aspects of CompTIA ‘s online events.  This includes an average of over 8 - 10 educational webinars a month and the annual ChannelCon Online event which is delivered to over 3000 attendees worldwide.  Michael is currently working on a new Certification event taking place in December, targeting over 1000 + attendees globally. He is a graduate of Elmhurst College with a bachelor’s degree in marketing and is Adobe Certified for Premiere Pro.

Samuel J. Smith
Presented By:
Samuel J. Smith

Samuel J. Smith is an award winning innovator on event technology. He runs Interactive Meeting Technology, LLC a company that turns attendees into active participants. Last year, EIBTMWorld recognized Sam’s SocialPoint Audience Engagement platform as one of the top 10 innovations in the global events industry. Over the past few years, Sam’s team produced three groundbreaking research reports on Hybrid Events, Virtual Events and Event Technology for Meeting Professionals International.

Kevin O’Connor
Moderated By:
Kevin O’Connor

Kevin O’Connor joined Sonic Foundry in 2014 as a Mediasite Events project manager, responsible for overseeing all facets of event recording services and systems for select clients. Since then he has taken over responsibility for North American sales for Mediasite Events.

Kevin brings deep experience in events production and technical consultation to his role. Prior to joining Sonic Foundry, Kevin worked for a foundation in the role of technology manager, marketing and sales, and as a technical consultant to professional sports teams.

The former host of “Computers, Internet and More,” a weekly radio show broadcasting out of Wausau, WI, Kevin holds a degree in music production from McNally Smith College of Music in Minneapolis and is working towards a second degree in Information Studies from the University of Wisconsin-Milwaukee.

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