The Event Partner’s Friendly Guide to Expanding the Revenue and Reach of Hybrid Meetings
Do you fear planning a hybrid event because you’re not sure how it fits into your event strategy, you don’t know if your venue has the infrastructure to support it, or your AV budget may not support it? Does the long list of considerations – technologies, session formats, building a hybrid strategy – have you suffering from decision fatigue? Do you wonder whether your attendees will even understand or want to participate in an event that incorporates technology? Don’t worry. It’s easier than you think to create a hybrid meeting with the right plan in place.
Jim Kelley has lead teams that have successfully executed events for corporations and associations, deploying the best mix of meeting technologies for each occasion. Along the way he’s come up with a simple but effective guide to help ease planners into not only creating successful hybrid events, but also extending the value of the captured content to support adult learning models, help attendee retention and growth, and guarantee attendees will be back again for more next year. He’ll be taking your questions live and also share how to:
- Deploy new technologies in small, manageable chunks
- Associate revenue streams to the video
- Leverage the online education after the fact
- Boost and maintain your relevance to your attendees
In his role as the Director, Global Accounts for PRG, Jim leads the company’s association sales team. This includes managing a portfolio of domestic and international events, working to continually refine and enhance services offered by PRG to meet evolving event needs, while overseeing the company’s industry involvement. On a professional level Jim is active in PCMA, currently serving as the co-chair of the Education Conference and on a chapter level is the Director of Education for the Capital Chapter. Personally he is married with two children; during his free time he enjoys coaching softball and soccer, exercising, and is an avid DIY’er around the house.
Donny Neufuss, Donny has worked in the online rich video industry for over 12 years. Today he works with some of the largest corporations and associations to capture and stream their events with Mediasite. From small intimate meetings to über-large, multi-track conferences, Donny helps organizations leverage streaming technology to produce successful hybrid events and high quality online experiences that score rave audience reviews and provide strong ROI.