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How to Market Your Online Event

How to Market Your Online Event

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The majority of marketers plan to increase spending on online, virtual and hybrid events. Yet, most meeting and marketing professionals still employ the “If We Build It, They Will Come” approach to promoting these new meeting formats.

Think that gets results? If only it did. Simply hosting a hybrid or virtual conference doesn’t guarantee people will show up. And even once they register, it doesn’t mean they’ll tune in, participate and contribute when you go live.

Marketing an online event does not necessarily mean more work for you. But it does require exercising a slightly different way of thinking about your attendees and (most importantly) your prospective attendees to maximize your registration, revenue and views.

Join us for this live webinar where Erica St. Angel presents a marketing tacticfest, complete with stealable tricks, real-life samples and other immediately-implementable ideas, including:

  • The number one online event marketing mistake most people make, and the three best ways to avoid it
  • How marketing before, during and after the online event affects participation and viewership
  • How to balance hybrid event marketing between onsite and online attendance to boost registration for both
  • A year-long calendar template of email marketing and social media ideas to get results for your next online, hybrid or virtual event
Erica St. Angel
Presented By:
Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.
John Pollard
Moderated By:
John Pollard
John Pollard, Mediasite Events Program Director, helps organizations understand and execute successful hybrid events. He's planned conferences in both the US and Germany, and been an employee and consultant of some of the largest companies on the planet - like American Airlines, SAP, JPMorgan Chase, and Honeywell (he's worked for some of the smallest companies on the planet too!). Pollard served as the technical product manager for the Mediasite webcasting technology, and now he brings his depth of Mediasite product knowledge to Mediasite Events, where he helps customers and partners alike understand how to leverage webcasting to create more effective hybrid event experiences.
Sean Brown
Moderated By:
Sean Brown
Sean Brown, Senior Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean has 23 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.
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