How to Market Your Online Event
The majority of marketers plan to increase spending on online, virtual and hybrid events. Yet, most meeting and marketing professionals still employ the “If We Build It, They Will Come” approach to promoting these new meeting formats.
Think that gets results? If only it did. Simply hosting a hybrid or virtual conference doesn’t guarantee people will show up. And even once they register, it doesn’t mean they’ll tune in, participate and contribute when you go live.
Marketing an online event does not necessarily mean more work for you. But it does require exercising a slightly different way of thinking about your attendees and (most importantly) your prospective attendees to maximize your registration, revenue and views.
Join us for this live webinar where Erica St. Angel presents a marketing tacticfest, complete with stealable tricks, real-life samples and other immediately-implementable ideas, including:
- The number one online event marketing mistake most people make, and the three best ways to avoid it
- How marketing before, during and after the online event affects participation and viewership
- How to balance hybrid event marketing between onsite and online attendance to boost registration for both
- A year-long calendar template of email marketing and social media ideas to get results for your next online, hybrid or virtual event