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Hybrid Meetings and Events Executive Summary

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Meeting professionals stream their conferences to share content, ideas and experiences with attendees across multiple geographies and time zones. But many still oppose using streaming video, citing technology failures and potential cannibalization of face-to-face events.

This research, conducted by MPI Foundation and sponsored by Sonic Foundry, reveals that hybrid events won’t cannibalize your onsite attendance. The groundbreaking study is the most comprehensive picture ever created on hybrid events.

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