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How PCMA Generated $1M+ and 1,800 New Members with Streaming Video
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How PCMA Generated $1M+ and 1,800 New Members with Streaming Video

January 25, 11:00 am - 11:30 am CT

Professional Convention Management Association began live streaming its annual Convening Leaders conference in 2010, followed by its summer Education Conference.

Not only did the organization for meeting planners generate $1M in revenue using the video content for onsite registrations, memberships, continuing education courses and more, the face-to-face attendance for these events continued to grow year over year – the ultimate proof that adding virtual components won’t cannibalize your event. Nearly 1,800 new members have joined PCMA thanks to the online conferences.

Join Jennifer Kingen Kush, Executive Director of PCMA Digital Experience, as she shares her winning playbook, including how to:

  • Prioritize your event goals to reach a global audience and achieve massive ROI
  • Create a video content strategy to engage new and existing members year round
  • Use video data to build your participants’ online behavior to create successful, personalized engagement strategies
Jennifer Kingen Kush, DES
Presented By:
Jennifer Kingen Kush, DES
Jennifer is Vice President & Executive Director of PCMA’s Digital Experience Institute, ensuring PCMA brings the latest research, trends, education and content to its audience of hybrid and digital event producers. She frequently speaks on the value of hybrid and digital events and consults with organizations seeking to amplify their reach and drive results by implementing these new strategic initiatives. The DEI team is the producer of the Professional Convention Management Association’s [PCMA] successful hybrid and live digital events and produces and supports the Digital Event Strategist® Online Course and accompanying DES Certification designation. Jennifer has served various integral roles with PCMA over the last 12 years including as the Director of Experience Marketing working PCMA’s digital events since their inception in 2010 and as the Director of Member Relations along with working on various projects with nearly every department.  
Tammy Jackson
Moderated By:
Tammy Jackson
Tammy Jackson is the Vice President of Marketing & Communications at Sonic Foundry. Tammy oversees the efforts of the company’s marketing team, developing the marketing, communication and community strategies to drive lead generation, build brand awareness and foster customer loyalty. Prior to Sonic Foundry, Tammy worked as a broadcast and print journalist for more than a decade, where she honed her passion for sharing the stories of others. She’s parlayed that passion into sharing customer successes as they creatively integrate academic and enterprise multi-media into their daily lives.
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