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Revitalize Corporate Communications with Video

Revitalize Corporate Communications with Video

On Demand

As companies become more interested in engaging employees with video for corporate communications and training, companies like Dell are fast-tracking their sophisticated enterprise video strategies and putting the power of content creation into the hands of their employees.

Long-time Dell employee Lawrence Grafton pitched Michael Dell himself on an enterprise video initiative that would unify corporate messaging to more than 100,000 employees and ensure that everyone, no matter where they are in the world, is speaking the same language.

His idea was DellTV powered by Mediasite. And in the past year it’s taken on hockey-stick growth within the organization.

Join guest speaker, Mr. Grafton, for this live webinar. He’ll take your questions live and cover enterprise video from their unique perspectives. You’ll learn:

  • How live and on-demand video is driving efficiencies in organizations with one-time consistent messaging of product knowledge, training, flipped meetings and town hall meetings
  • What to expect as enterprise video platforms and practitioners become more mainstream, including powerful search and analytics; shorter clips; more tailored, interactive content
  • How Grafton was able to champion a small video project and turn it into a large-scale, mission-critical, transformative communication platform within Dell.


Lawrence Grafton
Presented By:
Lawrence Grafton
Lawrence Grafton is the creator of DellTV, a communications medium that utilizes Mediasite and Dell infrastructure to create a collaborative network facilitating cooperation with multiple organizations within Dell including external customers. Lawrence is also a field marketing manager in Dell’s Global Division working to develop the data center strategy in some of the world’s largest companies.
Sean Brown
Moderated By:
Sean Brown
Sean Brown, Senior Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean has 23 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.
Please register below to access Revitalize Corporate Communications with Video.