Tag: Christopher McDougall
Last year, I learned how the words quick, light, and easy could change how I approach running (thanks to Christopher McDougall and his book, Born to Run). On a run last week, I was focusing on those three words when it struck me – these same three words could change how event planners, meeting planners and conference organizers integrate online audiences with live events.
Curious as to how they apply? Read on. I’ll work through the three in reverse order.