Tag: corporate communications
(Photo: Dell employees record a video using My Mediasite by Sonic Foundry. Credit: Lawrence Grafton)
Companies are increasingly engaging employees with video for corporate communications and trainings. They’re fast-tracking their sophisticated enterprise video strategies and putting the power of content creation into the hands of their employees.
(Lawrence Grafton, creator of DellTV, presented his Mediasite story today during Unleash 2014, the annual Mediasite User Conference in Madison, Wis.)
Companies are increasingly engaging employees with video for corporate communications and trainings.Take Dell, for example.
Dell uses My Mediasite to unify corporate messaging to more than 100,000 employees around the world – resulting in a year of hockey-stick growth.
Imagine finding yourself on an elevator with the famous founder of your company. Do you smile politely and ride it out? Or do you seize the opportunity and pitch him the big idea you’ve been working on?
If you’re Lawrence Grafton you do the latter. He pitched Michael Dell himself on an enterprise video initiative that would unify corporate messaging to more than 100,000 Dell employees and ensure that everyone, no matter where they are in the world, is speaking the same language.
“At Alliance Benefit Group Financial Services we utilize Mediasite to help explain benefits to plan participants and to sell and market our services. It’s a very complex subject matter. We’ve had good feedback in the use of video to simplify that approach and deliver that complex message.”
~Mariah Lynne, Alliance Benefit Group Financial Services