Think about what it must have been like to be in the boardroom of Blockbuster Video when Netflix came out. Or in Tower Records’ boardroom when iTunes launched. What kinds of discussions were Apple executives having when Spotify and other music streaming services arrived on the scene and people weren’t downloading music anymore? During his […]
It’s that time again. The time when adults read the annual Beloit College Mindset List and get a reality check when they’re reminded how old they really are. Brace yourselves, the list for the class of 2021 came out today. The list item that got me this year? No. 51 – Justin Timberlake has always […]
With the start of the new school year comes the need to get up to speed with the latest educational technologies and teaching techniques. That can be a daunting task but is one that is imperative to student success. Eastern New Mexico University recently made professional development a lot more fun by turning it into […]
When you think about what kinds of media people watch, webcasts probably won’t be your first answer.
But as people watch more and more content on their laptops and mobile devices, the lines between broadcast and webcast are blurring. So in order to keep your viewers engaged and watching, webcasts have to measure up to broadcast quality, according to Scott MacGougan.
Think about this: In your work, what are you trying to sell?
Communication? Knowledge? Solutions? Opportunities?
These are all great answers and true, but they’re the wrong answers. Human beings are only purchasing one thing in 2012 – an experience.