(Part of an ongoing series featuring Rich Media Impact Award finalists)
Webcasting Use #1 – Fighter-Jet Training
According to its website, “Northrop Grumman has a principal role in the design and production of the F/A-18E/F Super Hornet Block II, the U.S. Navy's frontline carrier-based strike fighter. The most advanced multi-role strike fighter available today and for the foreseeable future, the Super Hornet has the capability, flexibility and performance necessary to modernize the air or naval aviation forces of any country.”
It’s a big deal.
Making sure the military pilots, officers, maintainers and personnel from numerous foreign countries that fly the F/A-18 Hornet Jet know everything there is to know about it? Also a very big deal.
A conference held in Quebec City Canada just last summer is one example of how Northrop Grumman uses Mediasite to reach a global audience that includes pilots from Finland, Switzerland, Malaysia, Kuwait, Australia, Canada and the United States Navy and Marine Corps.
For the sixth year in a row the Hornet International Conference was recorded. Afterwards, a publish-to-go program is always created and sent to each attendee so they can share all the briefings with other individuals in their country who need the training.
“This process serves two functions. First it gives the opportunity for those at the conference to watch again from their home or office. Second, it allows people who weren’t able to attend the ability to see what they missed. It saves thousands of dollars per individual because they don’t have to fly overseas, pay for hotel rooms, or incur other travel-related expenses,” said Evan Guyer, senior video engineer at Northrop Grumman.
The time away from military duties is also eliminated. “It is almost impossible to put a value on the cost savings to each country. It saves many thousands of dollars every time someone would watch it on the computer instead of attending in person.”
Webcasting Use #2 – International Press Briefings
Last fall at the AUVSI Unmanned Systems Conference in Denver, Northrop Grumman called up Sonic Foundry Event Services to provide live-webcast press conferences by lead executives discussing the program status of unmanned systems products. The briefings were only made available to press and media outlets, with the login and distribution being handled by Sonic Foundry Event Services.
“We were very happy with the way that Sonic Foundry handled last minute changes in what could have been stressful moments,” said Guyer. “I had an international reporter from a foreign aviation magazine tell me how much he appreciated what we offered by using the capability of Mediasite.”
Guyer said they surprised people with how easy, reliable and inexpensive it was to accomplish those live webcasts. “With 6,000 attendees and 450 exhibitors, no other company was doing a live stream to media outlets around the world as we did with Mediasite and Sonic Foundry Event Services to assist us. Those briefings were also immediately available after each presentation for on-demand viewing. We even fielded questions from viewers as soon as they submitted them during the live webcasts. Everything worked flawlessly. There are no second chances during these events.”
Webcasting Use #3 – Connecting a Global Workforce
With more than 120,000 employees in 25 countries and all 50 states, Northrop Grumman uses Mediasite to share presentations with employees and other viewers around the globe. “Being able to communicate timely briefings to those employees whether in a live webcast or an on-demand webcast is very important,” said Guyer.
Webcasting Bonus: RMIA Finalist in the Global Reach Category
Watch the awards ceremony live on May 17.