Lockheed Martin created a unique business and technology model for consistently producing live, high-production-value corporate webcasts for a national audience. Their approach not only eliminated any fear of going live with executive webcasts, but also led to a logarithmic growth in webcast production over the last 5 years.
Would you like to meet the man responsible for that successful enterprise streaming media strategy?
There’s lots of speaker training out there. And tons of resources for planning a great meeting. But when you host a hybrid meeting, how are you as the event professional going to prepare your speakers to be successful in a new, blended environment?
To date, there hasn’t been a ton of guidance to help position them to do their best in front of not one, but two live audiences – the one onsite and the one online. That is, until now.
Are you bending over backwards to keep your audience engaged at live events? Birds of a feather luncheons, breakout sessions, dynamic Q&A, informal networking – all are tried and true tactics to get on-site attendees talking.
But what happens when your audience isn’t all on-site?
Fail to give online attendees the same attention as those on-site and you put your event’s reputation at risk. It’s like inviting them to the party but not letting them past the velvet rope.
Last month, an event took place in Minneapolis that could very well change the face of meetings to come. The Event Camp Twin Cities program centered on four words – social, innovation, collaboration, experimentation. And with more than 550 people participating online and over 100 people participating in three face-to-face sites, that innovative meeting experiment was a success.
Ah, the day after. With the conference behind you and kudos pouring in, it is tempting to simply archive the old website and turn your attention to next year. But wait.
Whether you webcasted live to a virtual audience or captured just a few keynotes for attendees to watch on-demand, there’s gold in that online catalog of multimedia presentations. Before you close the book on “Your Event 2010,” consider taking a fresh look at the content that was a year in the making.
Often corporate meeting planners and event production companies hear the phrase “virtual meeting” or “online conference” and run the other way. They think it threatens the face-to-face meeting that’s been their bread and butter for so long.
The irony? Planners and producers who run toward hybrid meetings can in fact increase their reach, return on investment and reputation – but only if they understand the strategy behind applying webcasting technology to that meeting’s goals.
International companies have long embraced technology to help them connect with employees and clients in multiple locations, time zones and countries. But often the results don't live up to the hype - some technology can be resource intensive or difficult to use, the final product may not reflect the quality of your brand and the cost to get everyone that same message at the same time can damper adoption.
"We will never be able to afford that kind of technology.""Who's going to learn to run this technology?""How do we get started?""People need to get into the same room together for them to really understand this info.""We can just get on the phone and send the PPT around.""Once they get my presentation in a webcast, I'll be replaced.""Right now we have to find new ways to bring in revenue from outside the district."
When the spread of H1N1 (swine) flu began to accelerate this fall, the Wisconsin Department of Health Services needed to get more information to more people more quickly than ever before. But slammed with unprecedented fiscal pressures and increasingly complex data to present, the current system of monthly teleconferences simply could not scale.
In the midst of the worst economic crisis since the Great Depression, compounded by travel bans, budget constraints and an all-out assault on corporate meetings, Sonic Foundry was able to achieve a 15% increase in attendees for its user conference - and more than quadruple their fans, followers and forum membership.
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