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25 Ways to Drive Business Value and Customer Engagement with Webcasting
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Perhaps the most authentic marketing comes from organizations that eat their own dog food. Sonic Foundry, the maker of the Mediasite enterprise webcasting platform, uses webcasting extensively for its corporate communications, marketing and customer support. Five years and hundreds of webcasts later, the company is still uncovering new ways to use webcasting to increase engagement, inspire its user community and introduce the medium to new audiences. Plus by eating its own dog food, Sonic Foundry continues to set the standard for industry innovation.
Join us for a webinar packed with stealable ideas and meaty inspiration from a marketer on the front line of driving value from online video. Erica St. Angel, Sonic Foundry’s VP Marketing, will present 25 distinct webcast examples, and show you how to put them to work to:
- Increase participation during both onsite and online events
- Boost email and website metrics while increasing time spent with your messaging
- Build community among the organizations you serve
- Showcase your thought leadership by highlighting customer innovation and industry trends
Presented By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.
Moderated By:Sean Brown
Sean Brown, Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean has 23 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.