8 Ways to Leverage Your Online Presentations after the Event

Hello.

I'm Sean Brown.

Welcome to our continuing series of live webinars

exploring creative uses of media sites around the world.

Today, our presentation is called Eight Ways to Leverage

Your Online Presentations After the Event.

Before I introduce our presenter, there's a few

housekeeping things I'd like to go over for you.

Above my head, you'll see a speech bubble that looks like

a dialog box.

If you click that button at any time during this

presentation, you can ask a question.

I will collect the questions, and at the end of the

presentation, I will relay them to our presenter.

Additionally, you'll see an icon that looks like links.

Beneath this icon, there is a series of information,

including the slide presentation of our presenter

she's graciously offered to share with you, and other

supplementary information.

Now to introduce our guest. Erica St. Angel is vice

president of marketing for Sonic Foundry.

Over the last five years, she has become recognized as a

thought leader for using multimedia, streaming media,

and particularly media sites in marketing, and other types

of events downstream to build businesses.

So, welcome Erica.

Thanks John.

Thanks so much for joining us today.

We have a lot to go through, so I'm going to jump in.

I have too many ideas and not enough time.

But if you want to point out my email address, and also the

places I tweet at, if you're on Twitter, I'll monitor that

as soon as we're done presenting.

So without further ado, I'm going to jump in.

The guarantee I'll make in the next twenty minutes, is that

you will find at least one idea that you can steal and

make your own.

Don't need to give credit for it.

Just take it back to your organization, share it with

your colleagues, and hopefully implement it.

And at the end of the twenty minute presentation, before we

jump into the Q&A, I'll ask you to share which one

resonated most with you.

So, first up is your event this year.

Whenever you do an event face to face, online, blended, it

doesn't really matter, but there's this explosion of

content that gets related around it.

And we were just at a conference two weeks ago in

Minneapolis called Event Camp Twin Cities.

We talked a lot about, how do you leverage all the different

content that gets created when you meet face to face?

And today we're going to talk about just one angle of that,

which is webcasts or online presentations like you're

watching right now.

And I wanted to cover quickly, where do online

presentations come from?

This is not the webcast stork.

I guess you could look at it that way, but it's sometimes

difficult to understand how something like what you're

watching right now gets on line, or how it becomes part

of your organization's website.

So here's a quick snapshot of what's happening at the other

end of the room, behind the camera.

We've got somebody watching with a video camera, someone

who's listening to the audio, and the webcasting technology.

In this case it's called Media Site, which is taking the

audio, video, and the visual aids-- the Powerpoint,

smushing it together, and streaming out to you live.

And the result is a presentation that looks like

the one you're watching right now.

Now once you've captured those presentations--

as you're recording it-- there's a couple different

ways you can use it.

You can stream it live, so you're taking what's happening

on site and putting it online, or you can ask people who were

in the room go back and watch it again on demand.

And so this is a the little equation I put together, it

looks more complicated than it is.

But if you start in the center with online presentations, you

can do live, you can do on-demand, or you can do both,

so it's both-and.

And in each end of the spectrum, there's the

opportunity to generate revenue.

So you could make them all available for free, you could

make them all available for pay, or you could do a

combination of the two.

So the ideas that I'm going to present to you right now are

based on the concept that you've already captured

something at your conference.

And if you haven't, that's OK, because I'd argue that what

I'm about to present is a good business case for why you

should consider webcasting for your next event.

And that you can use these little foundations to build an

ROI story of why making the investment in event webcasting

is a good one.

So without further ado, the eight ways.

And I'm going to dive into each of these with some

specific tactics you could steal, along with some

examples, some screen shots and things that will help

inspire you.

So first up is driving traffic to your website, then using

offline tactics like print, to get people to

engage with you online.

Building your contact database, so you're talking to

more people, a bigger group of people, about your event.

Staying relevant in terms of the themes you hit in your

program, or other content that you generate over the year.

Sparking further dialogue among your attendees or your

members, once they've come back from the event and

continue that conversation online.

Helping others help you, like your

speakers and your sponsors.

Creating added value for your members or the attendees.

And then the big one is getting people to register for

your event next year.

So starting first with traffic.

Obviously, once you captured a presentation like you're

watching right now, you can offer a replay of it.

And again, you could put that on your home page, you could

link to it everywhere where you linked to last year.

So for example, if your executive director is doing a

blog post, or newsletter story about, last year we covered

some great themes--

insert link hear of your presentation or your catalog,

where all those presentations live.

You can also take screen grabs of the presentation, and use

those as photos.

So maybe you're not able to have a photographer in the

room every time somebody's standing at the mike, but you

want to talk about something that happened last year,

taking a screen grab of the presentation, or just the

person in the video window is a way to sort of cheat being

in the room and showing what happened at your event.

And then you can feature those images, and your presentation

in your newsletter or email campaigns, or even in your

email signature.

Maybe everyone in your organization, or all your

members are going to change out their signature at a

specific time that says, did you miss your event this year?

Well catch it online here, and insert that link.

And then obviously, there's social media where, the more

that you open up and made publicly available, the more

widely that information will spread.

And those links will then come back to your web site, and get

people involved in your comments area, or your forums.

And if you're active on Twitter, you could sometimes,

in some cases, the conferences we've worked with, they could

tweak a title a day, or a title a month, in terms of

presentations that were captured at their conference.

So here's an example of the screen grab trick, where we've

taken a conference that we captured.

Just took an Alt Print Screen, that's how I got this, to put

that image into our blog post, and then that image is now

linked to the presentation.

So if somebody hovers over it, they'll see it's linked.

And here's another way to do that.

This is a presentation from another

conference called EDUCAUSE--

which we'll see some examples from as we move through

today's presentation--

where I took a photo of my laptop, of my monitor while

this presentation was streaming, and

then use that as links.

It's just a little bit more dynamic way to show that kind

of content.

Here's an example of our user conference that we hold here

at our company--

and we have a page on our web site,

sonicfoundry.com/unleash, in case you're interested--

where we list all of the themes that we've

had for each year.

We link back to the program from that year, and we also

say, see the free highlight catalog of on-demand webcasts

from this conference.

And when you click on the link, it opens up a catalog

like the screen shot I have here, where you can see

presentations that we captured.

And we just curated a set.

We've chosen maybe ten that we thought best illustrated the

content that we had to put forward.

We also promoted that in email.

So we said, thanks for coming, watch it again.

And this went out to the people who came on site.

But then to a larger audience, we opened up one presentation

where we actually said, in case you missed it,

here's one to watch.

This is creating a mini studio.

And you can tell then from the reporting tactics, that your

viewership increases the more that you're driving people

back to leverage those online presentations.

When we presented live, when we were streaming live, we had

a little less than twenty people watching that one

concurrent track.

When we sent out the on-demand, here was a great

conference, here's where you can go to watch it again, we

tripled the number of people who are watching.

And we didn't do any promotion in June.

Nobody watched in June.

And then in July, we sent out our newsletter to another

larger audience--

a bigger audience of people than just attended on site--

and again, we got more views than we had during a live

presentation.

So, not huge numbers here, but the key take-away is the more

that you remind people about what happened, they will

engage in that content and remember your event beyond

just maybe those three days on site.

This is an example from the EDUCAUSE program, where they

said, conference resources now available, and then they

highlighted what you can get.

You can get the Powerpoint presentations, the podcasts,

the session recordings and more, all by

clicking on that link.

And what's interesting--

and there's a few Twitter examples in here-- and even if

you're not on Twitter, what I think is great about it, is it

just shows you what people are thinking about in real-time as

your conference is happening.

And if you're new to Twitter, you'll see some hash tags, so

there's a pound sign and then EDUCAUSE '09.

That's a way for the people who attended that conference,

or who were following that conference to find the tweets

about what was happening, related to that event.

So there's your two second Twitter tutorial.

But I had tweeted--

oh it's great to see the EDUCAUSE newsletter, to see

all these on-demand sessions in the first story-- and I put

the link in there.

And then someone else who was following that same hash tag

again shared that link.

So all the people who are following me, all people who

are following Bert are now seeing those conference

presentations, which is helping grow that pool of

people and driving them to your website.

Next step is using offline tactics to get

people to go online.

It's a really tough thing to measure.

You send out that brochure, the conference postcard,

whatever it might be.

Maybe you have a magazine, or a printed newsletter, or other

brochures, or even print ad placements that you're making

to promote your event.

It's tough to find out, did that resonate?

Did somebody see that and then go online?

If you use a friendly URL-- something that's unique to

that specific placement but it's easy to remember, so in

my case it might be sonicfoundry.com/unleashed2010

or whatever the name of my conference is, or whatever

that specific ad is around--

anybody then who goes and hits that page and sees those

conference presentations, you'll know that the way they

got there was by coming in through that piece of print.

The other thing too, is your conference program.

So it's easy to think about that as a piece of the

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that's just valid during the days of the conference, while

people are flipping through and trying to decide what

sessions to go through.

But I'd consider putting in a promotion about where they can

find the online presentations after the event.

Because what we do?

We throw that in our bag, we take it home, we pass it

around the office.

You go back and you highlight certain things that you want

to go back to, or themes, or notes that you made.

And if you have the link there, again something easy to

remember, then it helps promote people who are looking

at that physical, tangible document, to go online and

interact with those presentations again.

And here's an example of how we did this.

This is actually in two formats.

One was in the physical rooms up on the projector, in

between our sessions we had this up saying, here is our

networking portal.

And you can connect with speakers and share your

opinion about the sessions, and you can also watch every

session again on demand.

And this same ad was resized then and put into our

conference program, too.

And here is an example that I think is fascinating, because

it's from May, 2004.

So this is SAE, which is a conference that we've captured

some things for recently.

And this is from their 2004 printed newsletter, where I

actually cropped out the cut marks.

This was made to be printed.

But in there they have, visit this URL,

sae.org/congress/webcast, to watch their executive

presentations.

But when you click on that link even now, even today when

you type that in, it takes you to their current webcast from

that same event, SAE 2010.

So six years later, offline materials could still be

driving people online to your event.

Number three, building your contact database.

So it might not be that you're trying to generate a whole

bunch of leads, say like in a typical marketing sense.

But whenever you talk to a greater group of people about

your event who've never been before, there's always a

chance that more of them are then going to become

registrants or become attendees.

So one way to do that is to promote your sessions as

on-demand webinars.

So you can feature them on your home page of your

website, or of your conference website and consider requiring

registration.

And then that way as people express their interest in

watching that specific on-demand session, you're also

getting their name and hopefully permission-- if

you're using good email practices--

to then email them again and say, we saw you watch this,

you might be interested in registering for next year.

That same thing works with direct mail if, for example,

you buy a list that doesn't have email addresses in it.

I know a lot of vendors, when they exhibit at a program or

at a show, they're not getting the actual email addresses.

They're only getting a postcard.

Having a postcard with, again, a web-friendly URL and a link

on there, or to say, free with registration you get an online

catalog from last year, is another great way to tie those

two things together and again generate more leads.

Or more people to talk to for your event.

If you're doing pay per click advertising, or actually any

kind of online advertising, where you've got a banner

that's promoting your event, when people click through on

that a landing page with your webinars or you're on-demand

sessions as an offer, is a great way to capture that

information.

So you're saying, thanks for your

interest about this event.

If you'd like to see what some of the sessions were like,

just register here and we'll send you a link.

You can also transcribe your presentations and turn them

either into keyword-rich content for your web site.

Or you could turn into a white paper, and again use that

registration model, where you're locking it down and

you're asking people please share your email with us so

that we can continue to talk with you about this event.

And then of course social sharing again where, the more

people who share links to these registration pages are

going to get their workers, the people following them, to

click through and to see what your conference is all about.

And here's an example of that again from SAE.

This is about three weeks after their event took place.

And they're saying, did you know that you can view the SAE

2010 World Congress here?

And again that link that's been pervasive

with them for so long.

Just really smart marketing.

Number four is staying relevant.

You can use your online catalog to identify key themes

that you want to hit next year.

And it'll help you build a really powerful editorial

calendar that you can then write about, you can meet

about, you can blog about.

And you could use stats like the most popular presentation

from the evaluation forms, or the most viewed presentation

from the on-demand catalog, and then highlight those and

count them down.

And again, those are the themes that people have

expressed their interest by watching, by viewing it.

So you know that those are popular things that you then

want to use in your program for next year.

And that's great anchor content for blog posts or for

your web site to say, here is the most popular stuff that

we're seeing, or here is the most popular content area.

This is a topic--

whatever is relevant for your industry.

This is an issue that's so pressing right now, here's

some materials from last year's conference about it and

here's how we're planning to address next year.

And you can also use stats then to uncover those themes

as people continue to watch them, you can see how much

they watched and how long they stay with that content.

And if there are certain pieces that get seen over and

over and over again, say from minute 20 to minute 25, that

might be a whole new area you explore in a

different program track.

Same thing with your newsletter.

Did you miss it?

You can watch it again.

Here are some of the themes that we want to hit.

But you could also do it in a slightly different way.

Where you're not necessarily saying, this was the most

watched or the most popular, or the most attended.

Maybe it was not very well attended, but it was really

controversial, or the dialogue was great, or the Q&A was

really good, or the slides were fascinating.

Whatever you found compelling, or your members found

compelling about that presentation, chances are

people who weren't physically there watching, or who weren't

watching online, are going to find it interesting, too.

And it's another great way, too, to punch up your public

relations, your press releases.

Where, if you want to link to that presentation in your

release so you're announcing 2011's conference, you can

link to the 2010 catalog so people see

what it's all about.

And same thing with pitching.

If you're encouraging a reporter, or an analyst, or

another conference to consider someone in your organization

as a speaker, showing a presentation that they gave

from the previous year is a great way to prove their

credibility.

This is a quick example of, again, that SAE conference

where the press release went out over PR Newswire, included

that link, sae.or/congress/webcast. And

again that gets picked up then, because the wire

distribution by tons of different web sites, which

people hopefully then will click through

and see your event.

Sparking further dialogue.

That's such a huge question.

We build all this buzz around the event for two,three days,

and then how do we take it home?

How do we can it and make it last for the next 365 days

until our conference comes again?

One way to do that is to build modules around certain

sessions, where you're encouraging team discussion.

So you say, go home, watch this presentation as a team,

and discuss it.

And some organizations have taken this as far to actually

create discussion points, or in sort of a moderated Q&A to

have with the people in the room.

You can also do the same thing then, parallel that online,

where you're posting it to your website, or in forums, or

on LinkedIn.

And it's not just about saying, here's that great

presentation, watch it again and discuss.

It might be that discussion is already happening, and there's

some piece that you remember from a session that you want

to bring back to that conversation.

And that's an overlay into that.

It's another dimension to that conversation by saying,

remember when we talked about this at the conference?

Or it could be highlighting how things have changed since

that was first presented.

You could also hold an online speaker chat, if your speakers

are open to it.

You could say to everybody, hey everyone, watch this

on-demand presentation, and then on Thursday at 11:00, we

have the rare privilege of being on the phone with Sean

Brown for an hour, and we're going to ask him questions

about that presentation.

And that same tactic will work, if Twitter is

appropriate for your organization, to say, do the

same thing.

Hey everybody who's in this tweet chat, we're going to

watch this presentation, then we're going to talk about it,

add onto it, and continue that conversation.

And here's a quick example of this from Twitter, where

Patrick said, I'm looking for a way to get the Jim Collins

EDUCAUSE '09 presentation, so it can be shown to the rest of

our IT team.

So I think this just really brings home the fact that your

attendees are already looking for ways that they can take

this content home.

And by putting it out there to them, pushing it to them,

you're going to help keep that dialogue going.

Number six is--

help others help you.

And I've broken this into some buckets of sponsors, speakers,

attendees, and donors.

So first up, sponsors.

Media Site presentations, a presentation like you're

watching right now, it's creating space you can sell.

So if you notice above us, at the top,

there's a banner ad that--

we've customized it for this presentation--

you absolutely could sell that space to a sponsor, and create

a completely different sponsorship level that didn't

maybe exist before.

It's also often we've seen people recording demos.

So you've got everybody setting up in the exhibit hall

the night before, and you put a camera in a corner, and you

have people come and you do interviews.

And you ask them, what are you showing at the show?

Or, what do you love about this event?

Or, what's big for you right now?

What themes are you working on?

And this is a great way, then, for them to have tangible

material, deliverable, that they can take back.

And they can use that in their marketing, which is

co-promoting your event, because they want to be seen

alongside you, but is also promoting their organization.

And if you're trying to sell a new sponsor, or exhibitor--

somebody who's never been with you before--

showing them the conference presentations from a previous

year is a great way to find a fit.

And I've even been in situations where you heard

somebody speaking and they mention a specific brand in

their presentation, and then people will take that to that

brand and say, look, you don't think we're a good fit, well

this person talked about you in the presentation.

Look at this whole content area, and look at the themes

that these people are talking about.

So, I hope you'll take that one to heart.

That I really do believe it's a great way to attract new

sponsors and engage them in a different way than just

putting up a booth and having them come to your event.

Now, same thing goes for your speakers.

You can ask them to share their link-- their

presentation, like you're watching now--

with their audience.

And so, if they're giving the same presentation every time,

some of them might not be super open to it, but if it's

more of your colleagues, or peer to peer kinds of

presentations, most people are very willing to post that to

their blog.

It's a chance for people to see them in action, and to

encourage dialogue, then, between

them and their followers.

And also for you, as you're doing your call for speakers,

your putting out that call, you can choose the best

presentation examples of maybe specific types of sessions.

So say you have a panel, or a poster, or if you're doing the

Pecha Kucha types of presentations-- just a really

brief presentation with limited number of slides--

you can give people an example of how that would work, by

showing them something from the previous year.

And hopefully that'll help raise the game in terms of the

type of submissions that you get.

For your attendees, if you're one of the organizations or

events where you send a survey form after the event is over,

linking to the presentation that they watched right there

within the survey form is a great refresher.

Because it's tough, you get on the plane, you go home, it's

difficult to remember what exactly took

place in that room.

And so again by putting it there-- and again some people

have even used a screen grab of it-- they instantly go, oh

yeah I remember that speaker, I can put a face to the name,

and now I can begin to give you more valuable feedback,

which again helps you next year.

And then lastly, with donors.

If you're an organization that has a cause, or you're

rallying the troops to solve a problem, having the

presentations from a previous year-- and particularly if

it's your leadership, maybe it's your executive director

giving a keynote, maybe it's a keynote speaker but who's

speaking very eloquently about your topic.

If think broader about who might be interested in that

content, beyond just the people who were sitting in the

room, or even just the people who are sitting online, but

sort of everybody who cares about that issue, and put that

presentation within the context of what is it that

you're trying to solve, and where can you donate, that

brand up there can also be linked to web site.

For example, where people could make donations, and

maybe you re-skin that presentation after the fact.

It's a great way to do education, and definitely can

assist you in your fundraising.

And then of course, across all of these is-- sell.

You could sell the presentations for new revenue

streams as an on-demanad or live path.

So here's some quick examples.

This is a conference called Sloan-C, and they did an email

for sponsors.

And they were saying, face to face interaction, but they

also have given equal weight to visibility with people who

can't travel to the conference through a

virtual exhibit hall.

Showcasing their products in a virtual exhibit hall, and

continuing discussion in a virtual exhibit hall

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over in a conversation room.

And here's an example of selling that branded space.

So, SAE had Ford as one of their sponsors, and because of

that sponsorship level, they're now appearing in every

presentation from that event.

And SAE has also elected to sell some of their

presentations, and this one for example, is

available for $19.00.

And here's another way you can incorporate your sponsors into

a lead registration page.

For this particular virtual classroom, which is an ARM

Techcon3 conference put on by RTC Group, they included all

the sponsors there.

And when you click through on the virtual classroom link, it

takes you to a registration page, where again you see all

the sponsors.

You give your email and password if you have one.

If you don't, it prompts you to fill out a lead form which

is then given to the sponsors as a value add to their

conference.

Next up on seven, is create that added value.

Again, you're looking for ways to extend the sponsorship

agreement beyond just those three days online.

So creating a 365-day on-demand webinar that people

can register for and watch is one way to do that.

If you're a membership organization, where you've got

new members coming in, you could also create a tool kit

of new presentations.

So take a bunch of presentations from the

conference last year and say, welcome new member.

Here's everything you need to know to get started about our

organization, or about these key themes that

we're working on.

And that same is true for employees.

If you captured like, a sales meeting or a product launch,

you can say, here's an employee training manual.

And here's a bunch of presentations

from last year's session.

For example, with our user conference that's one way we

help our employees hit the ground running.

By saying, watch these presentations for real users

talking about their experience with our products.

It's amazing to get the face, put the face on our product

that way and help people hit the ground running.

And then also is this concept of an online knowledge portal.

If your organization or your website has a place for

education, if that's part of your mission, you put all the

presentations there.

And that could either be a bonus, a value add for

membership, or you could sell separate access to that.

And so here's some examples at either end of the spectrum, in

terms of the difficulty to execute.

On this end we have the easiest, where this comes

right out of the box with the Media Site system.

And when you work with Sonic Foundry internet services,

you'll automatically get a catalog like this.

And for EDUCAUSE, they've elected to make this public.

Here's a different kind of version, same kind of thing

where it doesn't require web developer, it doesn't require

anything to happen beyond just, here are these

presentations.

And sometimes people will then just make the education tab of

their website link directly to this type of thing.

On the other end of the scale is an event like Autodesk

University, where they've taken all of their

presentations at the capture, which are

watched live and on-demand.

And then they've put them into this online classroom

experience, where they've spotlighted certain themes,

and then they have all of their online classes available

in a searchable catalog.

And again, the only way you get access to this, is by

joining the Autodesk University community.

And again, to underscore the point that your attendees,

your constituents are looking for this, here's another tweet

from that same conference, EDUCAUSE, where she says I

just re-watched the keynote from EDUCAUSE.

Some things are worth a second helping.

Engaging, inspiring, challenging.

And again, she's included a link to that presentation.

So, people are already planning--

it's the age of Tivo and the DVR--

people are planning to go back and watch things again.

And by making this available to them, it's a value add for

their attending.

And the last one is the biggest one, which is, how do

you get people to register for face to face by using the

online catalogs?

And so quickly you can do a countdown campaign if you've

captured, even if it's just four presentations.

Say you did a morning session of one track.

In the four months leading up to your big push, be dripping

those out and say, here are some of the

presentations from last year.

Also when your program goes up and you've got your speaker

list, one way to give a little bit more dynamic feature to

that page is, if anybody is a repeat speaker, where they've

come from previous years, link to their presentation from the

year before.

And that way people get a chance to see, try that person

on as a speaker, understand what their area

of expertise is.

You could create a sample highlight catalog, where it's

just like reader friendly.

You should take certain presentations, put them

together, and then make that available for free.

And you can say here's the program for this year, and

here's some samples from last year.

You could also do a highlight reel where you're not

necessarily doing a match up.

You could take the video from each

session and knit it together.

But an easier way to do that is to use Play From.

And if you look in the player experience around us there's a

little envelope button.

If you click on that, there's a toggle button that says,

start time.

And what that does is adds a little bit of code to the end

of the presentation link, and it will start the presentation

from that moment.

So say you find this moment at 20 minutes in on a

presentation that you really want to highlight, you can

say, look at our executive director talking about that

here and click on it.

And that's another way to create a highlight without

actually having to have video editing expertise.

You could offer your online catalog as an incentive to,

say, register now and get last year's catalog for free.

Or, and this is maybe a little bit unorthodox because it's

different from some of these other ideas, you could make

the keynote live, and free.

But make it known before you go live.

And a lot of people are starting to do this, because

they recognize the social networking around events is

bringing a lot more people, and

there's a buzz that happens.

So for example, again with EDUCAUSE, EDUCAUSE told

everybody we're going to make this keynote-- it was Lawrence

Lessig-- we're going to make it available

free, here's the link.

And so people started sharing that, and this person says,

I'm soon to be watching Lessig at EDUCAUSE and you can too.

Here's the link.

And then this person said, I missed it, but thanks to a

Twitter post by EDUCAUSE, I found it.

Effective presentation.

So here's somebody who didn't get a chance to see it, but

now he's watching it.

Then you've got people who'll just say, thank you.

Thank you for streaming top quality

presentations to the public.

And this person, which is ultimately

what we're going for--

I'm following this hash tag, I'm following these

presentations.

Next year, I'm totally going.

And that's really what it's all about, is maybe making a

little bit of it available.

Dribbling it out as bait to get people to come and see how

much amazing stuff is happening at your event.

So, with that I'm going to open it up for questions, but

before we do, I want to ask you what idea from this

presentation are you going to steal?

I really want to know what resonated with you.

And you can use the Ask Button to tell us, which is that

little speech bubble.

Or, you can tweet to @ Media Site and we'll follow up with

you after today's session.

So we'll have a little time off for some questions.

Well there's already some coming in, but that was great

as usual, delivered in your incredibly efficient manner,

with great slides.

I'm so jealous.

Which goes to the first question.

A couple people asked, again, will they get a copy of

Erica's presentation?

And she shared it.

It's underneath the icon that looks like links, and it's

called Powerpoint presentation.

Right in there.

If you click on that right now, you'll be able to see it.

So the first question's my favorite question.

Cheryl asked, chak-cha?

Is that a Midwest type of presentation?

Pecha Cucha.

It's P,E,C,H,A C,U,C,H,A.

It's Japanese for chit chat.

And it's this new way of presenting, where you have, I

think it's 20 slides, 6--ah, I'm not going to

get the time right.

It's basically a 6-minute presentation with, I think, 20

slides maximum.

And each slide runs for a very specific period of time.

If you Google it right now, or we'll add it in the links tab

for people.

It's kind of like the TED talks, if you've heard of the

TED Conference, where it's very constrained, but allows

you a ton of creativity within those constraints.

And so a lot of people are incorporating it as a way to

have, sort of, speed rounds.

It's kind of taking the place of the poster session.

And also allows people a lot of

creativity with their slides.

So you've heard it here first. There's your first idea you

can get from Erica that you can steal.

Another question that came in, in different form, so a person

asked, which of all of the tac-- it's like asking which

of your children you like the best of-- which of these

tactics that you showed us has brought the

best results for you?

For me personally?

Definitely the on-demand, just, email.

I mean it's so--

everybody sends email, everybody has newsletters, or

email campaigns, whatever might be.

But when you send something out and you can instantly see

the views go up, and you realize that people are still

finding value in that content.

It's a great pat on the back for your team who put together

the program.

To say this is something that still resonates.

It's a good litmus test that that's the type of session,

that's the type of education that your people want.

And I'm a metrics junkie, so you know you get to track that

open rate, that click through rate, and then that viewing

rate of how much they watched of the presentation.

And it just seems to be the most natural, just stick a

link in your email, even if it's

just your email signature.

Jeanine is the first person to reply to your asking for

confessions of what they'll steal.

She said, I love the idea to start sharing this year's

presentations as we promote next year's.

And also the new member items. We need to move more people

out to our online portal, and these ideas will help.

Oh, that's awesome.

Great!

So we'll follow with you and find out how that went.

Another question is, a lot of what we would need to show

during a presentation would be software demos.

What capability does your capture system have to display

software demos?

So, do you have examples of that working out for us?

Absolutely.

Autodesk is a great example of that.

So they make software, that's what they do.

And all of their presentations are just

demos of that software.

So it's capturing as people are moving through, and

there's a couple different ways to do this and we can

follow up with you offline on that.

But basically, you can switch it around so you're not

showing slides, you're just showing video.

You could show slides at a higher capture rate so that it

looks like full motion.

A ton of different ways to do it.

But yeah, to that end we eat our own dog food.

We use our product to show people how to use

our software too.

So basically, anything you were showing today, even

though you were in Powerpoint, if you'd gone to a website, or

you're demonstrating a piece of software--

Yep, and I'll do it right now.

I'll [UNINTELLIGIBLE],

and then I'm going to start moving around here.

And you'll start to see that.

We have it as a lower sensitivity right now, but

that can bump up and go higher.

That's great.

Just keeping track of the ideas flowing in so fast.

Another person said, number 4.

I need to start sharing or advertising our latest

releases further, so that's great.

You're really sparking a lot of people out there.

Another question that came in.

Are there ever any requests by speakers to edit?

Do you allow or do much editing post-event before you

use the presentations online?

Yeah, and it's a case by case basis, and yes you can edit

the presentations and it's really up to speaker.

Their own tolerance level for maybe flubbing a line, like

I've done today, or scratching their nose, or

whatever it might be.

Well, you absolutely can do that.

But one thing I would say, that I caution to that, is

that people want to feel like they're in the room.

Especially when you're doing a live event, where you've got

people watching on site, you've got an audience sitting

there, you can see at the presenter, and then you've got

people watching online.

If you edit out all of those moments, those gaffes,

sometimes those are the things that bring together the

community in a way that maybe wouldn't

normally have happened.

So again, it's a case by case basis, but yes it is something

that we'll do if the presenter requested it.

Great.

Another one coming in.

Lynn says, lots of great ideas.

Thanks.

I'm going to steal adding sponsors to my webcast

registration page, linking the webcast to the attendee

evaluation online speaker chat.

Using this year's presentation to promote next year's event.

So definitely--

the

Fabulous.

Let us know how it goes.

Another question people ask is, what about how long the

content can last?

Different people ask this question in different ways,

but do you have any more advice about the sensitivity

of content?

Does it get stale, or is it okay to leave it up?

Again, and I hate to say this because I sound like a broken

record, but it is a case by case basis, based on your

organization.

I'll use medical as an example.

Things change so rapidly in the medical industry or in

pharmaceutical industry, that you might not want--

presentations that were--

content that was valid in the spring might not be valid by

summer, just because of the rate of research, and things

are changing.

In that case, you might want to take those things down.

But by the same token, it also might offer an interesting

look back, where you can say, that's what we thought back

then and look how far we've come.

Really the only gating factor in terms of keeping things

live is a hosting fee.

It's just like hosting a website.

Do you want to host that content?

But if you're continuing to promote it and people are

continuing to find value in it, then we'd

say leave it live.

Because it creates this long tail, it's an archive, it's

rich and you never know.

It's just like you might run across a web site--

I found an example from 2004--

you never know what's going to resonate with somebody, and

what might be useful in terms of spurring

thinking going forward.

And another question is for me.

I want to make sure that I, in the housekeeping say, a couple

people have asked, will they be able to have this

presentation Q&A?

And just like what Erica is talking to you about now.

The exact same URL you're watching us right now, you can

click on it when we're done, it'll be available on-demand.

All of this information.

So, my friend Tom asks--

Powerful argument.

What is the most powerful argument, in your opinion,

that you use against the false thinking that online

presentations hurt in-person live attendance.

Likewise, that most people don't remember to go back and

view the webcast after the live event has ended.

So Tom and many other people don't agree with that myth,

but they think that myth is out there.

What do you think?

Yeah, and it's actually a two-part thing.

So first of all is, when you put it online

do people not come?

We don't have like-- yes, here's the published study

that says that doesn't happen-- we don't have that.

But we have tons of anecdotal evidence.

If you will go to our website, sonicfoundry.com/webcast,

you'll find presentations by other event planners who have

experienced just the opposite.

Another great resource is the Virtual Edge Summit, where

they have tons of case studies, where people have

done online events or completely virtual events, in

the off-season that have then driven people to

come face to face.

I know a lot of the association's out there PCMA,

MPI, they're all looking for these types of case

studies right now.

And we're doing our part to try to document these things.

In our own case, in our own user conference, we saw a 10%

increase in overall attendance from people who watched online

one year, and then came the next year.

So--

That's hard evidence, [UNINTELLIGIBLE]

--a survey of one, but it's really early days, and so

we're looking to hear from back from all of you.

But the other part of your question, which is really

relevant to what we're talking about right now, it's so easy

to capture it and forget it.

And that's really my challenge to everybody today is don't

let that happen.

If you'd like more ideas along that line, there was a

conference I mentioned, Event Camp Twin Cities.

If you search that, you'll find it.

We did a session there called 37 Dynamite Ideas to Use Your

Content After The Event.

And as part of that, we use Google Moderator to do

contribution of ideas, and then rank them.

And so I think there's something already like a

hundred ideas in there.

But the bottom line is, it's easy to plan your conference

and think about it, but the day that it's over, to not

think about it again.

And my argument is you've got to be thinking about that

post-event strategy, while you're doing

the pre-event planning.

I know we're running out of time, but I want to just take

a couple more questions, if that's OK with you.

There's a lot of different questions about production

value, and what your opinion is of what the quality of

video and such are.

Some people complimenting our backdrop.

But basically how important is it, if you're going to re-use

an event, to have it look good when you're in different

locations and venues shooting.

What do you think?

Yeah, it's really tough, especially when you're in

hotel rooms, to control the environment around you.

I think the key thing always, always, always-- is audio.

If nothing else, even if it's a little bit darker,

lighting's not perfect, or the person's hair is in front of

their face, if your audio is good and slides are clear--

which is what happens when we capture, the nature of our

technology, that we make sure that

those things are perfect--

people will tolerate a little bit less quality of video.

Now, on the other hand though, if you're capturing your CEO

in a global press conference to launch a new product,

you're going to want to work with a quality AV provider and

event-producing team.

And then overlay the webcasting on top of. that.

So it's not just about hiring somebody with web-casting

technology, and assuming that it's just going to make it

look perfect.

There really is a whole ecosystem of providers who

work together to bring an event like this, or a

conference, or a product launch press conference,

whatever might be.

So I do think in general, for your average concurrent

session, breakout room, panel discussion type of thing, as

long as you've got solid audio and good Powerpoint, and the

video might be a little dark, or somebody might be roaming

back and forth, people will tolerate it.

And again, I think people like to feel like they were there.

You're watching, you want to feel like you're in the room

with those folks and a part of that event.

And in even though it might not be perfect, or look like a

TV show, the conference wasn't a TV show.

It was a face to face gathering of people.

So that's the main thing to try to convey.

And that really answers those questions really well.

A lot of people asked this question, but this is the best

way to ask it.

You've mentioned pay-per-click.

And so people want to know what is the impact of

pay-per-click on the demand for the post-event webcast?

Oh my gosh, I don't know.

I've never seen anybody use it.

I'm going through some brainstorming and I'm

thinking, you know I've never really seen someone use

pay-per-click advertising to promote an event.

We use pay-per-click advertising

to promote our product.

And I know that when people land on a page and they see an

embedded presentation that automatically starts playing,

from a conference or like a webinar today, or they see, I

can register to access that, we have a really high

conversion rate for that.

So I put it to the group.

Somebody try it.

Let us know how it went.

And we'll follow up with you afterwards

and share the results.

That's very good.

Oh, there's a suggestion that came in, in

response to your question.

Dale says, use a video professional.

In his opinion, it's worth money.

So that video quality does help.

Not necessarily mandatory, but definitely helps.

Another question I know is right up your alley, in terms

of what you get called on to speak on

personally around the country.

What other types of social media are effective?

Is Facebook effective?

Youtube effective?

Myspace?

LinkedIn?

In addition to Twitter, which you mentioned.

Yeah, absolutely, but it all comes back to your

association, your organization, and where they

already are.

So I'll summarize like an hour-long presentation into

two minutes.

I was scared of social media.

I wasn't sure that we wanted to jump into it.

I asked our team, and I asked her customers.

Where do you see people talking about

this kind of stuff?

Where do you see our customers engaging?

And once we found them where they were already gathering,

we engaged and those became very productive conversations.

And it's not about selling, it's about having a

conversation.

So for us in particular, Twitter, LinkedIn and Facebook

have been the most active ways to get involved.

Not so much on Youtube.

But that's completely not true for other organizations, other

businesses.

And the key thing is, once you've captured the content,

like once you've captured a Media Site presentation, you

can turn it into something that can be put on Youtube, or

something that you can watch on your mobile device.

It's not like it's an either-or, it's a both-and.

So I guess the key thing is, find where your attendees are

already talking.

Lurk a bit, listen to what they're saying, and if you're

looking for a playbook for how to do this, I recommend a book

called Groundswell by Josh Bernoff and Charlene Li from

Forrester research.

It's a really great way to sort of--

if you're just getting into social media.

But the one thing I will say is a lot of people are

anti-Twitter.

Twitter and events have this harmonious relationship,

because it's ephemeral, it's sort of real time feedback,

back channel, and it's probably the thing I've seen

the most come to life, as a result of people sharing

presentations online.

And then I'll just use this as the last

question, if that's OK.

Different people have asked, when you're leveraging an

online presentation after the event, are there any

additional considerations relative to

releases for the speakers?

Yes, so you'll definitely want to have it as part of your

pre-event strategy to ask for people's

permission to be recorded.

And there's some great examples out there.

We have some on our website, too.

Or you can just send me an email, and I can send you a

sample release form, but it's normally just a line at the

bottom it says, I hereby state that it's OK for this

association to use my presentation after the fact.

And if for whatever reason they say, no I don't want to

be captured, I don't want to be recorded, then that's

something you just mark in your schedule.

And you note that in terms of--

for example, the Jim Collins presentation I mentioned

earlier, he was looking for it, but sadly it didn't exist,

because Jim Collins said, no I don't want to be recorded.

That's also a way to create some of that buzz around

coming to the face to face event though, because not

everything might be able to be seen online.

But definitely something to take into

consideration ahead of time.

And once they've blessed it and you've thought about the

different kinds of uses, beyond just post-conference

things, but marketing next year's conference, then you're

pretty much good to go.

So it doesn't seem to be much of a difference between if

people are going to be allowing themselves to be used

live, versus on-demand post-event, in your

experience.

We haven't seen that break off.

Most people say, this presentation can be recorded,

streamed live, and used for on-demand purposes for

marketing next year's event.

Well that was great.

Well there's still more questions but I know you

promised to take them offline.

Can't wait.

If you have any more, just make sure you include your

email address so that Erica can get back to you.

Thank you so much for giving a fantastic presentation.

Oh, my pleasure and thanks for staying with us, sorry we ran

a little long.

And thank you all very much for joining us, and we will

see you the next time.