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It happens every year. You face a lecture hall full of college freshmen and feel how cavernous the generation gap has become. To you Amazon is a river in South America; to them it's an online shopping giant. You understand what ‘don't touch that dial' means; they've always had a remote control. You wanted to be like Mike; their NBA heroes are Kobe and Shaq.
Ever wish you could get inside their minds to really understand where they're coming from? Here's your chance. On Tuesday, September 27 at 11 a.m. Central, you'll have a rare opportunity for live Q&A with the authors of the Beloit Mindset List.
Ron Nief and Tom McBride, the men who literally wrote the book on what generations of Americans think is normal will present, "Back to School: Understanding the Mindset of Today's Modern Student." They'll cover:

Ron Nief, Beloit College's former Public Affairs Director is co-creator of the Mindset List, which provides a look at the cultural touchstones that shape the lives of students entering college. The list was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation. Ron is co-author of the book, The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal (John Wiley & Sons).

Tom McBride, Keefer Professor of the Humanities is co-creator of the Mindset List, which provides a look at the cultural touchstones that shape the lives of students entering college. The list was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation. Tom is co-author of the book, The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal (John Wiley & Sons).

Sean Brown, Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean has 23 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.
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