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Blended Events 101: A Primer for Webcasting Your Physical Conference to an Online Audience
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There's been a lot of talk about online conferences, web-based expos and virtual meetings replacing face-to-face events. But many meeting planners don't necessarily see it as an either/or proposition. They are doing both: complementing their live conferences with viewing over the web - either in real-time or on-demand.
The result is a blended event that serves two audiences - those who could not attend the actual meeting and those who attended but want to review sessions again or tune in to ones they missed.
Curious about turning your physical event into a blended conference but don't know where to start? Take heart. In this webinar, Erica St. Angel breaks the process down into bite-sized pieces.
She'll cover:
- Definitions of different meeting technology, and what's best to use when
- Top reasons meeting planners choose to meet and webcast vs. purely going virtual
- How to repurpose your existing conference approach for online audiences, rather than reinventing the wheel
- Common pitfalls in planning blended events and how to avoid them
- Real-world examples to use as a road map for your organization
Presented By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.
Moderated By:Shane Tracy
Shane Tracy has been with Sonic Foundry nearly 10 years and currently serves as Director of Events where he is responsible for the Mediasite Events field team and helps customers successfully produce high quality live webcasts, hybridconferences and other online events. Shane has also held various positions in the customer service industry.
