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Create an Online Learning Destination from Your Conference: Scaling the Autodesk University Experience with Mediasite
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Autodesk University (AU) is Autodesk's largest user conference and has traditionally been a face-to-face, 4-day annual event attracting almost 6,000 attendees. While the company has recorded conference presentations in the past, last year for the first time they combined live and on-demand virtual learning and networking. The result: AU Virtual, an online, global complement to the on-site AU experience, which reached 19,000 attendees and moved AU closer to their goal of becoming a year-round learning and networking destination.
AU Virtual attendees watched more than 50 sessions from their desktops with live Q&A and virtual hallway conversations via an innovative Twitter feed. More than 90% of respondents said they would recommend the event to their colleagues, leading Autodesk to plan an even bigger and better AU Virtual 2010.
In this webinar, our presenters will share how they developed their online learning strategy and then leveraged both webcasting technology and web database solutions to extend the AU experience to customers around the world.
Seem daunting? Never fear. You'll also see examples of hybrid events built on a scaled-back AU approach, including Autodesk's own One Team Conference, their global training event for sales professionals.
- Learn about the business challenges the AU team had to overcome, including key decision points, lessons learned, best practices for producing hybrid conferences plus tips for measuring success.
- Understand the lifecycle of Autodesk training content - follow the lifecycle of Autodesk webcasts from AU Virtual's simulated live broadcasts with attendee interaction to AU's live streaming keynotes to the ultimate destination: AU's long-term, year-round professional development catalog and networking portal.
- See final implementation of the experience with a showcase of screenshots and explore the technical side of creating online training experiences for both large and small events, including registration integration for both ecommerce and lead generation.
Presented By:Joseph Wurcher
Joseph Wurcher manages Program Development for Autodesk's largest user conference-Autodesk University (AU). During his involvement with AU, the event has grown from a 2000 attendee annual conference into a year-round professional learning experience that now includes a rich online content library and a virtual extension of the program. Joseph shares his passion for AU via his behind-the-scenes AU blog (BLAUG) and on Twitter (@AutodeskU).
Moderated By:Jeff Goke
Jeff Goke has over fifteen years of experience in technology development, strategic management and web-based systems strategy and is currently VP Development at Digital Cheetah. Jeff has held executive positions at Elysium Partners, Garden.com, Knowledge Discovery One and Oracle Retail (formerly Retek Information Systems). Throughout his career Jeff has worked with leading organizations worldwide such as the American Red Cross, Association of Junior Leagues International, Hallmark, J. Crew, BHS, Sonae and FNAC to advise and execute their systems strategies.
