Creating an Online Conference to Reduce H1N1 Exposure: A Tale of Two Meetings

Hello, and welcome to our continuing series of live

webinars documenting creative use of Mediasite

from around the world.

I am Sean Brown of Sonic Foundry and today's webinar is

titled, Creating an Online Conference to Reduce H1N1

Exposure, a Tale of Two Virtual Meetings.

Once again, we have a lot of people joining us from all

over the world.

We have nearly-- at the time of going on air--

just under 200 people online with us representing at least

one or two ed institutions or businesses

across the United States.

Every province in Canada is represented today and quite a

few countries around the world including the

location of my guest--

who I'll introduce momentarily--

Brazil, and Australia, Singapore, China, Turkey,

England, Saudi Arabia, United Arab Emirates, Norway,

Belgium, Hungary, and a whole bunch of other countries that

I don't want to use up your time listing.

But welcome to you all.

Before we get started, I'd like to point out the

interactive features of the interface that we're using

today so that you can get questions to me.

If you are using our advanced Silverlight player--

with the primarily black background--

if you hover towards the lower half of the screen, you'll see

a control bar come up.

If you're viewing the classic viewer--

with the primarily white background--

you'll see these types of controls above my head.

In either case, you will see a speech bubble that looks like

a dialogue box in a comic book.

If you click on that speech bubble, you will be presented

with a form with which you can type in a question.

That question will get to me, here at my desk.

And I'll be able to relay it to our presenter verbally as

we interact throughout this broadcast.

Also, supplementary information about our

presentation today will be available

in the Links section.

If you're using the advanced Silverlight player with the

black background, you click on the I-- or information--

icon.

And you'll see information about our presenter as well as

a Links section where you can download any supplementary

information that's provided.

Or in the classic player, above my head, you see an icon

that looks like links in a chain, two links together.

And if you click there, you'll see the same list of

supplementary information.

Well it's my pleasure to introduce my guest whose face

will be familiar to many of you who are Mediasite fans and

have attended our annual user group conference, UNLEASH, or

have seen him around the world.

Helder Conde is the Technical Director at

Attitude Digital Media.

It's a leading webcast service provider based 100% on

Mediasite in Sao Paulo, Brazil, where he's

broadcasting from today.

And we're joining ourselves together via

videoconferencing.

Helder has produced, directed, and supervised more than 1,300

live webcasts.

And let me tell you that that's a lot.

He's been in it from the beginning.

It's hard to believe with that many live webcasts he still

manages to look so young.

He's responsible for managing the complete technical

infrastructure, the studios, and the webcasting team itself

at Attitude.

Before webcasting, he spent almost 15 years in video,

multimedia development, computer graphics, and live

in-person events using wireless and keypad voting

systems. And Helder doesn't just have a technical

background, but he also has--

by university degree--

a background in marketing as well, which he will combine

for you today as he evangelizes and talks about

creative uses of Mediasite and dealing with the H1N1 Virus at

it impacts conferences around the world.

So Helder, can you see me?

Can you hear me?

I sure can, Sean.

It's great to be here.

I thank you and thank Sonic Foundry very much for this

invitation.

I hope we can make a very interesting

and engaging session.

Absolutely.

So my goal today, Sean, is to actually tell how we have made

two specific projects here that were somehow related to

the H1N1 virus, or actually to the

prevention of its spreading.

And I plan to--

before actually going into how we have done that--

I just plan to give you a general overview on how the

swine flu thing was around here.

So as you may know, Brazil is a very large country.

And we are by far the country with the largest population in

the southern hemisphere.

We are almost 200 million people.

And that was a problem for us.

Because you know, what that amount of people, it's quite

easy to get a virus to spread pretty quickly.

You may remember that the outbreak started when it was

early fall for us here in the south, for you guys in the

north it was spring.

But you know, for us here in the south, it was fall.

So that means that when things got pretty

ugly, it was winter.

And we all know that viruses, during winter, spread a lot

more quickly and a lot more easily than

they do in the summer.

And to worsen things a little bit, there

were no vaccines available.

So as far as I know, vaccines were available just a couple

of weeks ago, I mean, in October.

So we were here with a very large population, a lot of

viruses spreading, no vaccines available.

So that led us to having a quite

considerable amount of deaths.

So above 20% of all deaths worldwide happened in Brazil.

Now this may picture the situation as

being extremely bad.

Well, I can't say it was a good situation, but it's not

as bad as it sounds because that's related to the amount

of people we have. If we look at the death rate, we were the

fourth country.

So it was 0.74 deaths per 100,000 people.

So the bottom line of all this is that, there was no panic in

place in Brazil whatsoever.

But people were concerned, and they had all

the reasons to be.

So I myself, I came to work every day.

My wife went to work every day.

We were not using masks.

But I remember not going to the movies for a couple of

weeks with my kids to avoid being unnecessarily exposed.

And just as an additional example, the winter vacations

for the kids here in Brazil-- throughout the country--

lasted two weeks longer than they were supposed to, because

of the swine flu.

So I believe that-- although I'm not too much for the

current government--

I think they did a quite good job in handling the situation,

especially considering the quite poor public health care

system we have here.

So just for you to have a general understanding, in

early and mid July, Americas were pretty much red.

So this means that the virus was

widespread in most countries.

And in mid October, or at the end of October, although a lot

of countries were still red, Brazil was

doing a little better.

And that has a very specific reason which is, well, the

weather is warming up now.

Right now, most regions of the country are above 30 degrees

Celsius, that's around 85 degrees Fahrenheit.

And so, unfortunately, we may start seeing Europe getting

more infections now and the United States as well.

And that's the reason, possibly, why the United

States has surpassed Brazil in total

deaths, as far as I know.

So the swine flu is pretty much under control for us, but

it possibly will get a little bit more complicated for you

guys in the north day after day, unfortunately.

So certainly, virtual events could and were actually used

to prevent gathering people.

And that's where my company comes in and that's where

Mediasite comes in.

And I will show you the story of those two events.

The first one is from a company named Sanofi-Aventis.

Sanofi is, if not the largest, is one of the largest

pharmaceutical companies in Europe.

They are a French company.

And here, they are by far the largest

pharmaceutical in Brazil.

So they had a very important sales meeting happening in

early September.

So they were supposed to gather hundreds of people

together to talk about the new strategies, the new market

status, and to train everybody on the new products.

And they decided not to do so because of the swine flu.

It was not wise to put people from the north that had very

little exposure to the virus with people from the south and

put everybody in the same room.

It was not a wise thing to do.

So they decided not to make that conference.

However, they came to us-- they

were already our customer--

and they asked, what can we do?

And then, what we did actually was, we made an all virtual,

100% virtual conference, sales meeting, for them.

So it was actually made of 15 live presentations that summed

27 hours of content.

All that content was webcasted live with very intense

audience participation, using Mediasite's interactive

features such as the chat--

not chat, the Q and A--

and the polling.

And we had around 800 participants.

So it was a very interesting project indeed, because

anybody who has ever participated on a sales

meeting, they all know how intense that is.

People are really--

they really participate.

And having everybody in the studio with the lights and the

camera and no audience whatsoever, in the beginning,

sounded a little strange for them.

But after a few minutes, they started getting dozens and

dozens and dozens of questions.

And in a two hour webcast, with 200 people watching--

because they were spread in different teams--

we had like 140 questions coming in.

And not only questions but comments and OK, count on us,

we're on this together and we'll smash those guys--

the competitors--

and all that kind of very cool interactiveness.

So sure, it's not as near as being there, but the sense of

presence was really intense.

It was really interesting.

There's one question, if I can interject, Helder.

Absolutely.

Two questions have come in so far and you

said I could interject.

One, as a participant of many sales conferences through the

years in my life, that sounds extremely exciting, to still

be able to get that rah, rah, going even virtually.

One person asked, WHO--

you mentioned that organization--

that stands for World Health Organization?

That's right.

Yes.

And you've worked with them.

That's where you're getting your statistics from and

you've worked with them before.

I have not worked with the World Health

Organization before.

No if that's what you're asking.

No, that's where I get those data from.

I should have put that on the slide actually.

I apologize for that.

And the second question is tactical, just understanding

technically how you put these webcasts together.

People even asked how we put this webcast together.

Could you describe how you're getting all the interactive

tools that you're using including--

in this webcast right now-- how we're joined together via

video conference?

Absolutely, my pleasure.

So we have, here, we have set up a studio.

That could actually be a simple room with a camera

pointing at me, the microphone, the

lavaliere mic I'm using.

This is all going through the capturization

that's actually Mediasite.

Actually, I'm connected with Sean Brown using a video

conferencing device.

I'm using TANDBERG video conference device, Sean is

possibly on a Polycom.

So we see each other.

While I talk to you, I'm seeing Sean's face right in

front of me.

And the slides are actually--

I'm controlling the slides myself.

And the Mediasite capture station is capturing whatever

I do on my screen.

So if I flip a slide, if I go back, anything I do is going

to be automatically captured by Mediasite, and that's one

of the beauties of it.

And I'll talk about that in a few minutes.

In this exercise that you were doing with the sales

conference-- to get you back on track--

were you using just straight up Mediasite or were you using

video conferencing as well, in that example that you're

giving with Aventis?

Sure.

No, in that particular one, there was no video

conferencing.

So the teams were all spread apart, spread across the

country, some of them--

we had small groups watching, some people were by themselves

watching at home, and interacting.

So no, no video conference was in place.

But on the second case I'll show, there's a lot of video

conference involved, and I'll be glad to

share that with you.

So one of the beauties of this project, I think, is that it

really showcased, very well, that an all-virtual meeting

can work, no matter what motivation it may have. In

this particular case, it was motivated by the swine flu.

But it could be because of a crisis or because they didn't

have the time to be together, or because of the carbon

footprint, whatever.

No matter the motivation, virtual events

can work very well.

And one of the things I wanted to--

here's just a snapshot of the screen--

we used the classic viewer.

And we have three studios here at Attitude.

So we had situations when the three studios were being used

concurrently for this very project.

And the client was happy and we were happy.

Certainly, the sales team was happy.

And what's particularly important to keep in mind is

that, these companies with 800 people on the field, they

can't afford to make one single large event per year.

They have to align people.

They have to align goals.

And they have to talk about strategies and the products.

So they need to get together more frequently.

And sure, sometimes you need to do that with

the CEO of the company.

He wants to come here and he wants to show his face and

say, hi everybody, I'm together with you on this.

Let's follow this direction.

And having this opportunity to have--

right in the middle of the year, in a time when nothing

was planned--

you can get together and talk and

interact, that's very valuable.

Now, one of the things I was thinking is, why did we use

Mediasite for this?

Well, ease of use is certainly one of the great reasons why

Mediasite so valuable in this scenario.

And ease of use from several different points of view.

For the end user, because he doesn't need to install

anything, he doesn't need to learn anything.

If you are watching a Mediasite presentation now,

you just click and you watch.

There's no big deal involved.

You don't have to learn any new tools.

And also, ease of use for the technical team, for the

presenters.

This is particularly important.

Don't change the way presenters present.

They have a PowerPoint that want to stick it on a computer

and they want to present.

You don't have to learn where the particular button that

does that particular feature is, or anything like that.

Sit down, see your PowerPoint and say what you have to say,

just as you would do in a normal event.

That's also very important for us, having no per seat, or per

user, or per hour fees.

So basically, when we purchase a Mediasite, you can do one

webcast per year, or you can do 1,000 webcasts per year and

it's going to cost you the very same thing.

I could have 10 people watching, I could have 10,000

people watching and it would cost me the very same thing.

So that's very important in a situation when you have lots

of people, such as this particular project we had.

Another important--

that's somehow related to ease of use is,

no mandatory downloads.

And I mean, if you want to use the Silverlight player, then

yes, you may have to download Silverlight.

You will have to download Silverlight.

But that's not mandatory.

You can watch using the classic player.

I have a question for you that came in, Helder.

And I appreciate you asking me to feed these in

as they come in.

A person wrote in who also has a business similar to yours

and asked, have you had--

but is not using Mediasite yet-- and said, have you had

problems with people logging in and not being able to see

your presentation because they did not have Silverlight or

because Silverlight did not work.

Meaning, how do you feel about that platform versus some

other platform, since you do so many webcasts?

OK.

Sure.

You know, we webcast for a lot of people.

And we have lots of webcasts every week.

So, do we have problems?

Yeah, every once in a while we do.

But I can easily say--

and that's not related to the fact that I'm on a Sonic

Foundry webcast right now--

is that, we have a support line for people to call.

In general, the amount of people that call during

webcasts is less than 1%, less than 1%.

So we do have problems, but it's-- in general--

not related to Mediasite or to Silverlight

or to anything like--

it's sometimes as silly as, please check if your computer

is in mute.

Or, you're possibly having a bottleneck, a severe

bottleneck on your bandwidth and

that's causing you trouble.

It's usually not related to the tools we're using.

It's usually much more related to the end user's

scenario, let's say.

And interestingly, when we started this webcasting

business a couple of years ago, we expected to have a

whole call center here with quite a few

people taking calls.

And right after we started, we saw that was completely

unnecessary.

You can have one person that's on the company and can pick up

the phone and help whoever.

That dovetails just to a second follow up question.

I'll let you get back on track.

But somebody else asked-- and it was related--

how difficult was it to coordinate all the people to

watch a conference and get through it?

All those watchers and viewers, I think you kind of

have said it.

You're saying you don't need that many people to support a

conference with that many viewers.

Yeah, absolutely.

Since they're all in the same organization, it was pretty

much sending an email.

And when we do, we have an additional concern that those

guys are using [? locked ?]

[? up ?]

computers.

So we go ahead and say, you make sure you're using a

bandwidth that has this specific--

that's at least x kilobits per second.

Make sure you're not doing this or doing that, just to

make sure that everybody's watching.

And we always, always, provide a test link.

So we have a recorded webcast that's three minutes, that's a

webcast of me speaking.

I like to be in front of cameras, as you may--

just kidding.

So it's me speaking and just saying, you know, if you're

watching this, you should be good.

You should be OK.

Hopefully, you're watching this without interruptions.

And go ahead and test it.

So that's 24 hours a day, people can click, watch, and

they should know whether they are good to watch the live

thing or not.

But that's something we do, we have done since day one.

So another, very important--

extremely important-- thing for us is no

pre-uploading of content.

This may sound like a minor detail, but it's not.

We sometimes have presenters here coming in with the slide

they have just changed.

My presentation starts in two minutes, here's my PowerPoint.

And you don't have the time to upload or

convert, or do whatever.

You just open the PowerPoint and go live.

Well, that's very important to us.

And sometimes--

on sales meeting like the ones I'm describing--

they even changed slides on the fly.

So that was also very important to us.

This is almost laughable.

No phone calls.

I mean, I can't possibly understand

situations in which--

when you have six people talking, yeah, you

can go on the phone.

But you can't possibly imagine doing that, doing this kind of

project, and tell people to go to the phone.

800 people on the phone for--

how many hours did I say?

27 hours?

It's out of the question.

It's undoable.

So this is very important to us as well.

Another very important thing is to have the video.

We do feel that the sense of presence is extremely

important, and that's something the video provides.

And it's very important to have that.

And, by having those very interactive

sessions we saw that--

that's actually something we believe very firmly-- that

Mediasite can be used for things that are way beyond

simply archiving.

You're not simply capturing a presentation and archiving it

for a later viewing.

You're actually building content together.

And that's what, somehow, we are doing here.

Now Sean is asking me questions and I respond.

And the audience is participating.

So we're actually building content.

Sure, we do have a presentation.

But it's not just me talking and talking and talking and

talking and getting archived.

It's way beyond that.

So that's the project we had for Sanofi-Aventis.

We were very proud of it and the client was very happy.

So Sean, if you agree, I can go to the second case.

OK.

So, the second case study is one we're very proud of.

It's the first online conference of the Brazilian

Academy of Otorhinolaryngolists.

That's a tough word.

So, before showing the actual case, I just want

to show you a video.

We had--

on the very day this event was made, it was in mid

September--

we got the opening story on the TV news, on the midday TV

news, on the most important channel in Brazil.

The channel showed that event, showed that project.

So I will show that video now and then comment on that in

two minutes.

Well, let's see the video.

[SPEAKING PORTUGESE]

[SUBTITLES]

Doctors from all over Brazil get together today on the

first virtual conference of the country and talk about

something that effects many elderly people--

dizziness.

Advancements in Otorhinolaryngology discussed

in a conference with 2,000 doctors from Brazil and 4

other countries all on the same room, a virtual one.

I thank you all for attending and remind you that if you

want you can interact, despite the fact that

you're all at home.

Dr. Sady Selaimen is from Porto Alegre.

Today, he is in Sao Paulo.

He didn't want to miss the conference so he spent the

morning on the computer watching the 13 lectures of

the program.

There was even a lecture from a foreign Portugese doctor who

was in Germany.

Other lectures were transmitted from three studios

in Sao Paulo and aired at the same time.

From home, each doctor could select the

lecture to be watched.

Just as in a normal conference, they could go from

one room to the others.

They could even send questions to the lecturers.

The great advantage of such a conference is that it breaks

all geographical and time barriers, since it is being

aired at the same time to the whole world.

Wherever broadband Internet is available, doctors can watch

the lectures, for two years.

So if they miss any information today, they can

come back and watch for the next two years.

[END SUBTITLES]

So that's it.

That's how the project was shown on the TV news.

This project was not driven by the swine flu, going back to

the swine flu thing.

Actually, it was scheduled to happen a lot before the swine

flu even was mentioned.

But it happened in a time that it was--

the swine flu was on its peak.

And if it weren't an all virtual event, attendance

might have been compromised, might have been lower.

So it was completely virtual.

Let me show you how it was.

So we had 36 lectures.

They were actually designed to be interactive case

discussions.

So they were not simply PowerPoints.

They had a lot of discussion involved.

So, actually we had 16 presentations and 36

presenters on three tracks.

So I have some pictures here.

The attendance was very good.

We had 2,600 attendees from 16 countries.

And what's particularly interesting is the average age

of that audience is 43 years old.

So it's good to see that not only young people adopt the

technology to get to the knowledge they want to.

Established professionals also take advantage of that brand

new technology to enhance their knowledge.

And we had above 6,500 presentation views.

About the experience, we used Mediasite to

webcast the whole thing.

And we built a virtual environment around Mediasite.

So we had the login page, so we see the conference place,

and then we had the chat rooms so people could log in and

chat and they did that extensively during the

conference.

We also had the conference rooms, so they could pick up

each track and watch the lecture they wanted to do.

And we also had even the virtual exhibition.

So we had sponsors, exhibitors and they had--

people could go into their booths and see whatever

activity they had in there.

So it was pretty cool.

People were extremely happy.

We were very proud of it.

And as I said, it was all built around Mediasite.

We were already using Silverlight.

Actually, around 60% of the audience attended via the

Silverlight player.

And it was pretty cool.

And what was very interesting as well, was that we were able

to take advantage of remote presenters as well.

So we had people in the studio.

That's where most of our presenters were.

But we had people on Skype--

presenters presenting via Skype.

And we had people on video conference.

The opening presentation was from a Portuguese doctor that

was in Germany.

And he presented and was the opening session of the

conference.

That was pretty cool.

And it worked flawlessly.

It was very, very interesting.

It looked nice.

A question came in-- a couple questions came in about the

video that you showed, the nice video

piece that you showed.

And one of the most interesting ones--

a person named Randall said, the shots in the studio--

if you recall your video--

with the three doctors sitting in front of the green screen,

showed four different cameras shooting straight on.

Why four cameras?

Also, why not professional cameras?

All seemed amateur class cameras.

So, if you remember that scene, he's wondering if

that's an Attitude studio, if it's your studio or if it's

something else.

Could you explain that?

Terrific.

It's Attitude's studios and I like that question.

Well, we usually do multi-cam.

So we have one camera for each person, and we have the fourth

camera shooting all of them together.

For later editing?

No for live editing.

We switch.

We have a live switcher.

So we switch from one camera to the other live.

So just for that high class, isolated shot feel, that

professional feel.

Yeah.

Now, why not $20,000 cameras?

Because we are webcasting.

We are not broadcasting.

So, you can--

absolutely--

do a very good image with a nice, 3CCD camera.

You know, a pro [? zoomer ?],

or even a good amateur camera that you have some control

over-- you can white balance, and you

can control the shutter--

so you don't need a $20,000 camera to webcast. Sure, if

you're archiving it for DVD or something else, you may want

to go a little high specs.

But having decent cameras, you can certainly do a very good

job with webcasting and we always wire everything in

either s-video or component, because we are doing live

Chroma Key.

Actually I'm doing live Chroma Key right now.

My background here is green, it's not blue.

And we're able to do that.

It's a quite good Chroma Key.

And you don't need multi-thousand dollar cameras

to achieve that, especially if your goal is webcasting.

All right, so I can help answer that

question for Randall.

All right, so Helder, who's younger and from the future--

even next fall already--

his background is not really his background, he's got all

kinds of fancy cameras on him that [UNINTELLIGIBLE].

I, in our studio-- here at Sonic Foundry--

have one camera, and this is a real backdrop.

And I had to iron it before we started-- no I'm just kidding.

But basically, that's really good to know.

That's really inside

information that you're giving.

To be able to do a lot of camera switching, to keep

people interested and give them that MTV, NFL football

feel, you use multiple sources, a standard switcher

outside of the Mediasite, so that signal that finally gets

to the Mediasite is more highly produced, which is

atypical and on the high end of creativity, but still

possible and useful, relative to Mediasite.

Another quick question that came in--

I'm sorry to interrupt and pause you-- is, does Attitude

like to use reporting?

Can you tell how many people are watching at any given time

using Mediasite reporting?

And if so, how is it useful, relative to

your business service?

Absolutely.

Yeah, we do use reporting a lot, for

one very simple reason.

Every single thing we do, every single webcast we have

done today, had zero cost for the end user.

So there was always somebody paying for that bill.

There was always a sponsor.

And that sponsor wants to know how many people watched.

And not only how many, but who watched.

So that's something we provide.

We have actually--

before our end user gets to the Mediasite presentation, he

is going to be registered in our registration system.

So we know that Mr. Sean Brown, from Madison,

Wisconsin, logged in at that time and watched this, this,

and this presentation.

And using Mediasite reporting, we can take advantage of all

of the cool things that those reports show.

How long people were logged in, the amount of use per

presentation, her period, per specific dates, and

that kind of thing.

So yeah, we use that all the time.

And we do feel that it doesn't make too much

sense to webcast and--

OK, I had 200 people watching.

OK.

Where are they?

What are their names?

What did they think of it?

We have to know that.

So that's something we have, we use--

For the sponsors, for many reasons.

That's a huge tip that you just let out there about the

economics of it, which is great.

One more question about this case--

and I don't want to hold you up because I know we're almost

out of time--

but Elizabeth asks, with this current case, did each site

have to have a capture station-- a Mediasite capture

station, like, for example, Germany when they presented--

or, did they use video conferencing or

did they use Skype?

Could you break it down and let these folks know where you

had equipment deployed to accomplish this great

multisite conference.

Great question.

No, there was no Mediasite in Germany.

The only Mediasite we had was here at my studio.

And that's one of the beauties of Mediasite.

You actually feed it with the video signal.

So as long as you feed it with a signal, with a video signal,

it doesn't matter where it comes from.

It can come from your DVD.

It can come from your live camera, from your Polycom,

from your Skype that's being converted to video.

It doesn't matter.

So what we had to do was, I made a video conference with

Germany, just as I'm doing right now with Sean.

The Mediasite capture station that's being

used now is in Madison.

It's not here at Attitude.

My Mediasite is off now and I'm using just my video

conference.

So in other words, if you're making an event that has five

sites, you don't need five Mediasites.

I don't know if that's good for Sonic Foundry,

but that's the truth.

You don't need five Mediasites.

You need one.

That's where the webcast happens from, and everything

else is going to be connected either way, via skype, via

phone, via whatever it is that want to use.

Excellent answer.

I'll let you conclude this case in your remarks.

There's not too much to add, Sean.

Fortunately, things are now better for us here, as far as

the swine flu is concerned.

And hopefully it will be good for another six months, until

the temperature starts getting down again.

But I'm very positive that these experiences show that a

lot of cool stuff can be done to not only overcome, or

mitigate, let's say, the swine flu issue, but also to show

people that you can keep information flowing.

You can keep the knowledge available by doing virtual

things, using whatever virtual tools you may want to use--

and we particularly use Mediasite.

So I think it's--

although it's a bad time in terms of health--

it's a great time of opportunity for us that are on

this field.

Well Helder, I can't thank you enough for sharing your, quite

frankly, your business secrets of how you've been so

successful.

This is why you're a sought after presenter, because

you're so willing to share of all the experience that you've

gone through.

And it's no wonder that your company is so successful and

trusted by organizations around the world to take their

conferences online.

A lot of the folks who've joined us out there today, in

our Mediasite audience, are from companies similar to

yours at various stages of development or consideration,

relative to what technologies are going on.

A lot of the folks are from the type of clients like the

two that you listed in these case studies, who hopefully

have benefited from your ideas on how you--

as we say in the United States-- turn lemons into

lemonade, to take this crisis, but also take advantage of the

opportunity presented by the crisis to get creative and

interweave various technologies together to

provide a solution.

And we're honored that you considered Mediasite to be a

core technology for final delivery of that content to

the end users.

So I'd like to thank you, Helder, so much for joining me

via video conference from Sao Paulo.

Happy birthday to your daughter tomorrow.

Thank you.

I appreciate it.

--She watches.

To the rest of you joining us, I'd like to thank you for once

again tuning in to a Mediasite live webinar about creative

use of Mediasite around the world.

We'll see you the next time.