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Fact or Fiction: Exposing the 10 Biggest Myths of Event Webcasting
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“If we put it online, no one will show up to our actual event.”
“It’s too much of a burden on our presenters.”
“We won’t have any control. Everything will end up on YouTube.”
If your event planning team has ever contemplated putting your conference online, statements like these will probably sound familiar. But are they true? Join us to separate event webcasting fact from fiction as Cody Kleven, Director of Event Services, and Justin Hartman, Event Services Manager, dispel the ten biggest myths about taking your event online.
The presentation will include:
- Discussion of the top ten myths about webcasting a conference, company address or press event
- Real-life case studies that combat negative perceptions of event webcasting
- Practical tips to avoid common webcasting pitfalls, including strategies to maintain attendance, keep both your virtual and physical audiences engaged and ensure smooth working relationships between event partners
Moderated By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.