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High-Tech, High-Touch: Making New Connections Between Hybrid Meetings and Sustainability
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What do water bottles, satisfaction surveys and meeting technology have in common?
They all can be part of making your next conference more sustainable. Just maybe not in the way you might expect.
The GMIC 2011 Sustainable Meetings Conference challenged the traditional approach to meeting design with Game ON!. The annual event pushed the sustainability envelope for its planners and participants, but this year it wasn't just about nixing the water bottles. Tamara Kennedy-Hill, GMIC executive director and Midori Connolly, CEO Pulse Staging and Events, share insights from the creative gaming design and virtual production aspects of the event.
It all began with having a strategy for what they wanted their members to learn, and then finding the tech and tactics to support it - from water stations and iPad apps to gaming, social media and hybrid meetings. Along the way, they balanced their willingness to try new things with a healthy sense of humility so that, in case it didn't all work out, they would have at least learned valuable lessons along the way.
Because after all, the truly sustainable event is the one your attendees found worthwhile, and plan to attend again.
Join us for an informal, interactive Q&A as we explore what it really means to hold a sustainable event:
- Why the way you think is more important than how much you reduce, reuse or recycle
- Tips for using hybrid meeting technology, gaming and social media to increase engagement and support a sustainable learning experience at the same time
- When to start planning for sustainability, and when to throw out the plan and start fresh
- How to overcome your fears of these new ways of meeting - be it the fear of cannibalization, more workload, or failure
Presented By:Tamara Kennedy-Hill
Tamara Kennedy-Hill, CMP is the executive director of the Green Meeting Industry Council. The GMIC is a member of the convention industry council. As a global nonprofit meetings association, the GMIC champions the implementation of sustainability practices and provides education, international standards guidance, resources, industry research and recognition of industry leadership. The GMIC is actively involved as a leader in the APEX/ASTM, ISO 20121 and GRI event sector supplement standards development process.
Presented By:Midori Connolly
Midori Connolly is CEO and Chief AVGirl at Pulse Staging and Events. Pulse is best known for producing the industry's first set of guidelines for sustainable AudioVisual Staging – becoming the solid industry expert on the topic of green AV for live events. She is a Platinum Speaker for MPI, Director on the Green Meetings Industry Council international Board of Directors and represented the Rental and Staging industry for InfoComm International's first-ever Green AV Task Force. She’s an expert at hybrid meeting production and devoted to making AV technology more human, approachable and sustainable.
Moderated By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.