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The Hybrid Event Strategy Quiz: Real-Life Answers for Virtual Event Questions
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What advice would you give an association with 45,000 members, two annual conferences and declining meeting attendance? What if they had no new money for webcasting services or virtual event technology? And what if they’re convinced hybrid events are going to cannibalize their onsite attendance?
Stumped? Sound familiar? Then this webinar is for you.
Last month at the 2011 PCMA conference (Professional Convention Management Association), John Pollard took the Learning Lounge stage to present his real-life answer to this hypothetical challenge. While the association is fake, its problems – and fears – are 100% genuine.
Tune in for 30 minutes of lively problem-solving and live Q&A, where John slips you his cheat sheet, shows his work and helps you ace the Hybrid Event Strategy Quiz with flying colors. He’ll even given you the questions in advance of the test:
- Should they offer a hybrid event? For both of their conferences? Or just one?
- Which sessions should they put online if they decide to go hybrid?
- How much should they charge for a virtual event pass? And how many people can they bank on attending?
- Where does social media fit in this scenario?
- How much is all of this going to cost? Is it possible they’ll lose money after doing all this work?
- And if it goes well, what’s next? What’s the plan for next year?
Presented By:John Pollard
John Pollard, Mediasite Events Program Director, helps organizations understand and execute successful hybrid events. He's planned conferences in both the US and Germany, and been an employee and consultant of some of the largest companies on the planet - like American Airlines, SAP, JPMorgan Chase, and Honeywell (he's worked for some of the smallest companies on the planet too!). Pollard served as the technical product manager for the Mediasite webcasting technology, and now he brings his depth of Mediasite product knowledge to Mediasite Events, where he helps customers and partners alike understand how to leverage webcasting to create more effective hybrid event experiences.
Moderated By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.