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Hybrid Events: Choose Your Own Adventure
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Fresh off a test drive at Event Camp National in Chicago, Erica St. Angel is ready to take this brand new presentation style out on the open road. She's got six chapters and eighteen potential paths for you to explore: from popular monetization models to stats on the growth of the blended event market, from hybrid event marketing techniques to little known tech tips that save time and money.
If you've ever wanted to participate in a user-driven webinar, where you and your fellow attendees are in the drivers' seat, here's your chance. Once she kicks it off, you have to cast your vote on what topic you want to hear about next. But don't fret, around every corner lies a scenic view of hybrid event goodness.
Which path will you choose?
- Chapter 1 Technology: definitions, common pitfalls or tips to save time and money
- Chapter 2 Money: stats on the growth of the hybrid event market, monetization models or registration price comparisons
- Chapter 3 Benefits: for planners, attendees or other stakeholders like speakers or sponsors
- Chapter 4 Communities: social media, online networks or the impact of hybrid on attendance
- Chapter 5 Marketing: tactics to steal, 12 month countdown or a year's worth of email ideas
- Chapter 6 Hidden Secrets: what to measure, what to expect in terms of workload or how to build your hybrid event team
Presented By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.
Moderated By:John Pollard
John Pollard, Mediasite Events Program Director, helps organizations understand and execute successful hybrid events. He's planned conferences in both the US and Germany, and been an employee and consultant of some of the largest companies on the planet - like American Airlines, SAP, JPMorgan Chase, and Honeywell (he's worked for some of the smallest companies on the planet too!). Pollard served as the technical product manager for the Mediasite webcasting technology, and now he brings his depth of Mediasite product knowledge to Mediasite Events, where he helps customers and partners alike understand how to leverage webcasting to create more effective hybrid event experiences.