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Pandemic + Recession = Webcasting: Cost-Effective Streaming for Public Health Communications
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When the spread of H1N1 (swine) flu began to accelerate this fall, the Wisconsin Department of Health Services needed to get more information to more people more quickly than ever before. But slammed with unprecedented fiscal pressures and increasingly complex data to present, the current system of monthly teleconferences simply could not scale.
Matt Duffy to the rescue. As Communications and Customer Service Supervisor, Duffy introduced in-house webcasting to the State of Wisconsin Health Officer, Dr. Seth Foldy, resulting in now weekly briefings via live webcast to more than 500 local public health staffers, health care workers and first responders (police and fire). And as the flu makes a comeback in the U.S., the weekly H1N1 briefing has now become the most viewed on-demand webcast the state produces.
Duffy will discuss how to:
- Leverage streaming audio, video and visual aids via Mediasite to present more detailed health information
- Save money using webcasting for live public health briefings
- Increase both access and retention through on-demand webcasts and closed captioning
- Build partnerships quickly between IT professionals, communication staff and subject matter experts
- Overcome perceived barriers to online briefings, including security, bandwidth, downloads and camera-shy presenters
- Generate early successes that get the right kind of attention from agency leadership
- Evaluate the impact of webcasting on public health communication and education goals
Presented By:Matt Duffy
Matt Duffy has over 20 years in IT, has worked in the private sector, has worked in multiple state agencies and the Wisconsin state Legislature. He started as a computer programmer writer assembler using punch cards, he now manages a staff the does desktop support, IT Security, Telecommunications, Video Conferencing and Rich media using Sonic Foundry’s webcasting technology.
Moderated By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.
