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Strategic Planning for a Successful Hybrid Event
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Creating a successful hybrid event doesn't happen overnight and it doesn't happen in a vacuum. Victoria Fanning, a face-to-face meeting planner for over a decade, and now the Director of Hybrid and Online Meetings at EDUCAUSE, should know. She plans five major blended conferences, two multi-day online events, and numerous online seminars and webinars every year, with just about every possible combination of synchronous and asynchronous options offered.
But she doesn't do it alone. Working as a project manager and liaison between multiple cross departmental teams, she consistently crafts hybrid event experiences that deepen members' online experiences while also reaching those unable to travel face-to-face, exposing new prospective members to the association, and elevating the value of the EDUCAUSE brand.
In this webinar, Victoria will share formal and informal processes for planning successful hybrid events that tie directly to organizational goals. She'll also take your questions live about both strategy and tactics, and discuss:
- Key benefits of offering hybrid events, supported by real-life anecdotal and quantitative feedback from past online attendees
- Why the attendance debate is over at EDUCAUSE, including data that will put to rest concerns about online events cannibalizing face-to-face attendance
- Tips for deciding what to charge, what to give away for free, and when
- The importance of video and streaming live for maximizing attendee engagement as well as the importance of online-only sessions and innovative communication strategies for building a unique online community
- How to connect onsite and online attendees
- Plus an inspirational toolkit that enables individual sites to hold their own mini-conference synchronously with your global event
Presented By:Victoria Fanning
Victoria Fanning is the Director of Hybrid and Online Meetings at EDUCAUSE, a nonprofit association whose mission is to advance higher education through the use of information technology. Previously, Fanning held the position of Director of Conferences, and has been a meeting planner for over a decade. In her capacity as director of hybrid and online events, Fanning supports the organizations efforts to build integrated and dynamic online learning experiences for its members. She oversees and helps coordinate multi-day blended and hybrid events; virtual exhibit halls; multi-day online events; and numerous online seminars and webinars. She graduated magna cum laude from the University of Colorado at Boulder with a B.A. in History and Political Science.
Moderated By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.