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From early pilot demonstrations to multi-million dollar fund raising, from classroom captures to international collaborations, Jim Jorstad, Director of Educational Technologies, will show you how innovative webcasting applications helped to redraw the traditional big picture communication efforts at the University of Wisconsin La Crosse. In the span of a year, UW-La Crosse’s strategic deployment of Mediasite evolved into an effective outreach program that created important connections with new and untapped audiences—both within the community and on a global level. The University’s use of Mediasite continues to expand through knowledge-sharing across campus, including lecture capture, workshops, campus events, foundation development and promotion.
The presentation will include:

Jim A. Jorstad, Director of Academic Technologies at University of Wisconsin-La Crosse. Jim Jorstad is a leading force in the innovative and effective use of technology and media for over twenty years. He is responsible for integrating technology into teaching and learning, the creation and strategic dissemination of social and rich media, learning space design, emerging technologies, and involved in diverse innovative technology projects. He is a frequent lecturer and consultant for universities, organizations, and companies worldwide. Jim is a technologist, global journalist and film maker with his work appearing in major news outlets including CNN, MSNBC, Forbes, NPR, and numerous blogs. His main blog, the Learning Space, is covered by over 70 countries. His tweets @JimJorstad are frequently shared and re-tweeted.
Jim has been a member of the editorial board for EDUCAUSE Quarterly and is a frequent presenter at national and international conferences. He is an EDUCAUSE Leading Change Fellow, one of 50 leading IT professionals chosen worldwide for the award in 2005. He has held numerous technology leadership positions within the University of Wisconsin System. In 2008, he was the recipient of the Mediasite UNLEASH Return on Investment Award.

Sean Brown, Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean has 23 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.
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