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Using Webcasting and Social Media to Increase Attendance, Followers and Fans: An UNLEASH09 Case Study
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In the midst of the worst economic crisis since the Great Depression, compounded by travel bans, budget constraints and an all-out assault on corporate meetings, Sonic Foundry was able to achieve a 15% increase in attendees for its user conference - and more than quadruple their fans, followers and forum membership.
How? By using webcasting and social media to engage both on-site and online attendees with the event planners themselves, conference speakers and other attendees. The campaign was recently recognized with a Forrester Groundswell award, and now the conference organizers are ready to share their playbook with you, including:
- Easy ways to use online video, webcasts and social media (including Twitter, Facebook, LinkedIn and Flickr) before, during and after the conference to drive attendance
- Techniques to get your attendees more involved through webcasts, social sharing and event networking
- A roadmap for what to record this year so you can market with it next year
- Inspiration for a full year’s worth of email touch points based on conference webcasts, plus an email calendar template with even more ideas on what to send when
- Evaluation guidelines to measure attendee engagement, content viewership and conference satisfaction
Presented By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.
Moderated By:John Pollard
John Pollard, Mediasite Events Program Director, helps organizations understand and execute successful hybrid events. He's planned conferences in both the US and Germany, and been an employee and consultant of some of the largest companies on the planet - like American Airlines, SAP, JPMorgan Chase, and Honeywell (he's worked for some of the smallest companies on the planet too!). Pollard served as the technical product manager for the Mediasite webcasting technology, and now he brings his depth of Mediasite product knowledge to Mediasite Events, where he helps customers and partners alike understand how to leverage webcasting to create more effective hybrid event experiences.
