Webcasting Can't Wait: 5 Reasons Putting Your Conference Online Is Crucial to Your Success in the New Economy

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5 Reasons Putting Your Conference Online Is Crucial to Your Success

With travel restrictions, budget cuts and increasing pressure to produce positive ROI, today’s meeting professionals are looking for new ways to make ends meet and fill seats at the same time. Conferences must evolve, and many planners are turning to technology to fuel that evolution. 

In this webinar, Erica St. Angel, Sonic Foundry’s VP Marketing, will reveal why these trends have propelled webcasting to the top of the tech list for helping conferences survive – and even thrive – in these tough times. 

  • Presented By:

    Erica St. Angel

    Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.

  • Moderated By:

    Shane Tracy

    Shane Tracy has been with Sonic Foundry nearly 10 years and currently serves as Director of Events where he is responsible for the Mediasite Events field team and helps customers successfully produce high quality live webcasts, hybridconferences and other online events. Shane has also held various positions in the customer service industry.