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Webcasting Yields More Leads: Proving the Value of Taking Your Conference Online
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Want to double, even triple the number of attendee leads from your next conference? Webcasting your speakers and putting their presentations online can achieve just that, and RTC Group has the stats to prove it.
This past fall, in response to the ongoing budget and travel constraints of their attendees, RTC Group introduced on-demand webcasting for their ARM techcon3 conference. Their decision resulted in doubling the demand generated for their conference partners and exhibitors in just one month after the event. Plus, the Virtual Classroom they created is now a 24/7 marketing machine for the conference, bringing the presenters and their presentations to new audiences in both the United States and, for the first time, internationally.
Find out how you can steal this model and reap the results as Sandra Sillion, Event Manager, walks you through a case study of this successful lead generation program:
- How their company, based on a foundation of print media and face-to-face meetings, overcame its concerns about embracing hybrid events, including fears about the impact of webcasting on conference attendance
- What decisions they had to make beyond the technology: what sessions to webcast, what to make publicly available, when to share the Virtual Classroom content with attendees
- Where they got the funding to webcast, and why they chose Sonic Foundry Event Services, given a less aggressive marketing budget in this downturn economy
- And why they have already decided to include webcasts for ARM techcon3 2010
Presented By:Sandra Sillion
Sandra Sillion is Event Logistics Manager at RTC Group. The RTC Group is the leading provider of sales activities designed to offer vendors in the OEM electronics industry cost-effective ROI. She develops events designed to create focused and specific sales leads for her clients, increasing their sales efficiency and decreasing closing time. A graduate of the French Culinary Institute in New York City, she has 18 years combined experience in Hospitality, Corporate Meetings and Trade Shows, both domestically and internationally.
Moderated By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.