What Do Meeting Planners Really Need to Know about Online Conference Technology

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What Do Meeting Planners Really Need to Know about Online Conference Technology

As a meeting planner, how much do you really need to know about technology to take your current conference online?

Erin Handel, CMP/CMM, thinks you’ll be surprised by the answer. A meeting planner herself, she knows how intimidating the constantly changing event technology landscape can be for traditional meeting planners. It’s easy to feel out of synch with all the tech gobbledygook that gets thrown around – from event webcasts to live streaming to virtual audiences to hybrid conferences.

During this webinar, our presenters will give you a fast-paced and painless overview that, by the end, will guarantee you’ll know enough to be dangerous at your next “should-we-take-this-conference-online” meeting. Their unique approach creates a virtual attendance option from within your traditional, physical event - and once you get it, you can advocate for this new way of meeting that will help your organization reach new audiences and revenue streams.

  • Find out why you shouldn’t shy away from a blended approach – offering both onsite and online for the first time 
  • Grasp the benefits of hybrid meetings, from new revenue streams to driving online attendees to register on-site 
  • Discover answers to some of the most common virtual questions: Will it cannibalize my on-site attendance? How much should I charge? How long should I keep the content? How is hybrid event marketing different? 
  • See actual photos of event webcasting in action, dissected in layman’s terms – no jargon allowed! 
  • Understand what you personally need to know about event webcasting technology, and what you just need to be smart enough to ask your vendor 
  • Get the inside track on who you need to have around the table to create your first online conference experience, and how to make it an approach you’ll want to use again next year
  • Presented By:

    Erin Handel

    Erin Handel is the Co-Founder and Managing Partner of vCon Advisors, a full-service virtual event management consulting firm. She is both a Certified Meeting Professional (CMP) and a Certified Meeting Manager (CMM), having spent 10 years working in event production, logistics, sales and operations. Working in such organizations as Bankerstuff.com, VentureOne and The Cato Institute, and with various Fortune 500 companies such as IBM and Cisco, Erin has always enjoyed the many challenges tied to developing, coordinating and managing events of all sizes and levels of complexity.

  • Moderated By:

    Erica St. Angel

    Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.