Why Corporate Meeting Planners Should Never Fear the Online Meeting

Often corporate meeting planners and event production companies hear the phrase "virtual meeting" or "online conference" and run the other way. They think it threatens the face-to-face meeting that's been their bread and butter for so long. The irony? Planners and producers who run toward hybrid meetings can in fact increase their reach, return on investment and reputation - but only if they understand the strategy behind applying webcasting technology to that meeting's goals.