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Why You Don’t Have to Be an Enterprise to Webcast Like One
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What would motivate a small non-profit to buy an enterprise grade webcasting platform? Could they ever expect to see a return on that kind of investment? And why bother with professional-grade, purpose-built hardware, when software is cheaper and easier, right?
Wrong, at least according to the Energy Center of Wisconsin.
They needed to get their energy efficiency message out to a larger audience - without a big budget and without putting their viewers to sleep with a lot of technical data.
In 2006, they turned to audio webinars, produced with software, and people listened...but then rich media arrived on the scene. Just four years later armed with Mediasite, they've had over 12,500 viewers of their live webinars tuning in from all 50 states and around the globe, and have amassed an overall total of 28,000 live and on-demand views.
And the Center is now in the enviable position of having sponsors line up - like the US Department of Energy, Philips Lighting and ComEd - to pay them to produce online continuing education courses on their behalf.
Join us for a live webinar with Andrea Minniear Cherney as she explains how the Mediasite webcasting platform not only contributed to that viewing spike, but also helped them achieve a 42% ROI in each of the last four years, with more new funding, new partners and new online learners on the horizon.
Andrea will answer your questions live, and tackle some of the toughest webinar production topics, including:
- Live or on-demand?
Can going live really attract more people, get them more engaged, and increase on-demand views, all without cannibalizing the attendance at your face-to-face events? - Hardware or software?
Is a dedicated webcasting platform with both hardware and software a more effective and cost-efficient way to go, even for small, non-profit teams without an AV professional? - Video or audio only?
Are there real benefits to presenting on-camera, with all of your speakers in the same room – instead of just on the phone? What kind of an impact does production quality have on learning, especially for more technical presentations? - Free or paid?
How do you decide when and what to charge for the information you share, and with continuing education credits, is there any way to really certify someone online? - Revenue and results?
How can you attract sponsors to help offset costs and generate new revenue? What impact can you expect webinars to have on your mission, viewer feedback and bottom line?
Presented By:Andrea Minniear Cherney
Andrea Minniear Cherney is the Senior Project Manager for the Energy Center of Wisconsin, a non-profit organization dedicated to reducing the impact of energy use on the environment through research and education. She leads the Energy Center’s award-winning webinar program and digital strategy, applying her skills in information architecture and project management to guide the development of educational webcasts, websites, content management systems and virtual case studies.
Moderated By:Erica St. Angel
Erica St. Angel, VP of Marketing for Sonic Foundry, oversees the company's community-building initiatives, including its annual user conference, user group and social media strategy. Her unique background blends almost 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has been involved in hybrid event planning for 5 years, and is a regular speaker on blended meeting tips and tech at events and webinars. Her work has earned both industry and marketing awards, including the Forrester Groundswell Award for the use of social technology at UNLEASH, Sonic Foundry's user conference - a hybrid meeting that leveraged social media and webcasting to increase attendance by 15 percent and achieve 10-fold conference ROI.