A decade ago, students started watching lectures on their smartphones. Fast forward to today and mobile devices are turning them, and everyone else on campus, into content producers. Universities are now leveraging student-owned devices as part of their campus video initiatives.

Increasingly at institutions worldwide, labs, classrooms, closets, parks, cafeterias and common spaces are being turned into mobile studios simply by using what’s in students’ pockets.

In a science laboratory that isn’t equipped with video technology at every workstation, for example, students can use their smartphones to record each other doing experiments. Or if a nursing student is performing a procedure on a robotic mannequin in a room without cameras mounted on the ceiling, another student can take a video and submit it to the teacher.

Mobile devices allow a campus’s video initiative to scale to areas without dedicated technology. They also present an exciting opportunity to involve the most important aspect in any video strategy:  the student.

Why do you want your video initiative to scale to massive heights? Simple – video in the classroom is proven to increase student grades and retention. Take University of the Free State in South Africa, for example. Pass rates jumped from 26 percent to 100 percent in some rural high schools. And a student survey at University of Maryland Baltimore Dental School showed that 97 percent of students felt video made it easier to learn – 98 percent said they watch more or all of their lectures online. A medical school in Japan saw exam results improve to nearly 100% after deploying video capture in their classrooms.

Campus video is moving faster than Hollywood

Video growth is astronomical. Research by Cisco predicts that it will take someone more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021, and every second a million minutes of video content will cross the network.

We’ve done our own research on this and found that at minimum, a student watches a Mediasite-based video every single second of every single day. Our views are growing by 89 percent and video creation is growing by 49 percent year-over-year.

If you build it, will they come?

The one thing that accelerates the consumption of video is the creation of video. The more you create, the more you watch. The watershed moment for video on campus is enabling the broad scale creation of video. And mobile is a huge factor in that.

Our belief is that volume of video and velocity of content creation is your best friend in the success of your video strategy. There needs to be a cadence of new content every day, every hour, because all that video is what drives viewership.

Mediasite’s architecture is designed to automate video capture and integrate with the other technologies and devices being used on campus, making it easy to scale video initiatives. If you’re integrated and automated, your volume of content is going to skyrocket.

Our analytics show Mediasite video technology is used a lot in classrooms around the world. In 2016 alone there were 2 million videos created that received 50 million views. That’s 20 million hours of video viewed. The driving force behind that massive amount of video is My Mediasite, a personal capture software. Faculty and students can either record and share videos in My Mediasite or use the camera on their devices and record and upload video to Mediasite.

Faculty, Students Create 110,000+ Videos with 1 Million Views Annually

The University of Leeds launched the world’s largest end-to-end automated and integrated lecture capture installation in the fall of 2014 in more than 250 rooms simultaneously. Faculty have created more than 110,000 videos to date that receive 1 million views each year. The initiative catapulted the university into a digital campus and had immediate and sustained positive impact on teaching and learning.

In addition to the video technology in these rooms, the university installed personal capture software on 7,500 PCs, leading to massive amounts of content. Students and faculty can record videos on their phones and upload them into the software for instant sharing.

Video Creation on Campus Grows 85 Percent Each Year

The University of Florida has had a solid video strategy since 2004, capturing what’s happening in lecture halls, classrooms and special events on campus.

When they gave faculty and students the ability to record lectures, short videos and assignments on their desktops or mobile devices, content creation soared. The amount of video increases nearly 85 percent each year, and views grow 330 percent year over year.

S0, what's the takeaway? Make sure your setting up your students for the most success by creating a solid video strategy.

Learn more about Mediasite at www.sonicfoundry.com/mediasite.

Rob Lipps is Executive Vice President of Sonic Foundry.

A version of this column originally appeared in EdTech Digest. Read it here